Beyond

Paid Media Specialist

Beyond

full-time

Posted on:

Location Type: Hybrid

Location: Arizona • Connecticut • United States

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About the role

  • Launch, manage, QA, and continuously optimize Paid Social campaigns in collaboration with Director of Paid Social, with an emphasis on Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales.
  • Support on Paid Search and Affiliate channel execution as needed.
  • Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).
  • Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.
  • Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.
  • Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
  • Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
  • Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Requirements

  • 3-5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
  • Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; a strong understanding of social commerce trends and algorithm dynamics.
  • Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
  • Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.) -- experience working with digital mix incrementality modeling (i.e. Measured) a strong plus.
  • Proven success managing campaigns for CPA, ROAS, and conversion rate goals.
  • Collaborative and communicative team player with strong project management and stakeholder alignment skills.
  • Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
Benefits
  • 401k (6% match)
  • Flexible Schedules
  • Onsite Health Clinic
  • Tuition Reimbursement, Leadership Development Program, & Mentorship Program
  • Onsite Fitness Center
  • Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
  • And More…
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social campaignscampaign strategiesA/B testingmultivariate testingdata managementperformance analyticsdigital mix incrementality modelingcustomer acquisitiononline salesconversion rate optimization
Soft Skills
analytical skillscollaborativecommunicativeproject managementstakeholder alignmentstrategic thinkingcreativityoptimizationtestingscaling