Beyond Meat

Field Marketing Manager

Beyond Meat

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Own end-to-end planning & execution of sampling plan including Brand Ambassador recruiting and training, event programming, budget, inventory management, logistics, and reporting
  • Identify, negotiate, plan, and lead local event strategies to boost brand awareness and engage directly with consumers
  • Manage total budget across product logistics, cold-chain, staffing, event sponsorships, branded assets, and mobile sampling vehicle(s)
  • Hire, train, and manage team of Brand Ambassadors responsible for event activations and experiential campaigns operating 3-5 days per week during key summer months
  • Own all event sponsorships, permits, negotiations, logistics, and activations
  • Report weekly on key metrics such as QR/coupon scan rate, UGC volume, cost per sample correlating with retail sell-through data
  • Build deep knowledge of the local market and community partners to develop successful and profitable programming
  • Cultivate strong relationships with store teams to ensure well-merchandised products

Requirements

  • 3-5 years in field/experiential marketing or brand activation in CPG beverages or food
  • Proven experience managing sampling at scale (50K+ samples) and leading field teams of 5+
  • Outgoing, energetic, and personable with a passion for connecting with consumers
  • Deep knowledge of the events landscape, permitting, and venue/gym/run club networks, especially NYC & LA
  • Strong planning, project management, budget management, vendor negotiation, and logistics planning skills
  • Highly proficient in Microsoft Office Excel and PowerPoint, to analyze field marketing results and share reporting with the team
  • Valid driver’s license; comfortable working evenings and weekends as needed
  • Ability to thrive in a startup environment where things move quickly and change often
  • Ability to establish good relationships and credibility with store managers, customers, and brokers
  • Excellent managing time, priorities, and expenses
  • Experience working with beverage distributors (Big Geyser, UNFI, KeHE, or similar) an asset.
Benefits
  • Competitive salary
  • Bonus potential
  • Equal employment opportunity employer
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event planningbudget managementlogistics planningvendor negotiationproject managementsampling managementdata analysisreportingfield marketingbrand activation
Soft Skills
outgoingenergeticpersonablerelationship buildingtime managementprioritizationadaptabilitycommunicationteam managementcustomer engagement
Certifications
valid driver’s license