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Digital Marketing Executive
Beyond Co.Digital Marketing Executive driving paid media, CRM, SEO and content for Evouchers and FundingConnect. Building campaigns and journeys that help organisations distribute welfare support and manage grants.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid digital marketing campaigns across platforms like Google Ads, LinkedIn, and Meta, while leveraging CRM tools for lead generation and customer engagement. Strong analytical skills support data-driven decision-making and continuous improvement in campaign performance.
Highest-signal resume keywords
Paid Media StrategyGoogle Ads Campaign ManagementCRM Platforms ExperienceAnalytical SkillsSEO Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchCampaign OptimizationAttribution ModellingData Integrity MaintenanceLead GenerationAudience TargetingConversion TrackingDigital Performance AnalysisLanding Page CreationEmail Campaign Management
Soft Skills
Strong Communication SkillsProactive ApproachAttention to DetailAdaptabilityRelationship Building
Tools & Technologies
CRM PlatformsMarketing Automation ToolsGoogle AdsLinkedIn AdsMeta Ads
Certifications & Qualifications
DBS CheckRight-to-Work CheckReference Checks
Industry Keywords
Digital MarketingCampaign PerformanceCustomer Journey AnalysisCommercial AwarenessMarketing Trends
About the role
Key responsibilities & impact- Carry out keyword research, competitor analysis and benchmarking, and develop audience segments and bidding strategies
- Support email campaigns, segmentation and performance tracking through CRM
- Deliver reports and analysis of digital performance, including paid ads conversion and digital channel engagement
- Help manage website performance by monitoring traffic, user behaviour and conversion rates and suggesting improvements
- Create and optimise landing pages to support campaigns and improve the digital customer journey
- Support SEO strategy and organic growth, including changes in search behaviour, AI-led search and discovery
- Plan, build and optimise paid media campaigns across Google Ads, LinkedIn and Meta
- Create engaging content and monitor its performance
- Monitor campaign performance and share insights and recommendations with the Marketing & Communications Manager
- Collaborate with marketing and wider stakeholders to align campaigns, content and messaging
- Build and maintain audience segments and CRM workflows for lead generation and customer engagement
- Monitor paid media budgets and campaign performance to maximise return on investment
- Support conversion tracking and monitor customer journeys across digital channels
- Identify opportunities to test and improve campaign performance
- Support webinars and events through paid and email campaigns and follow-up nurture journeys
- Keep up to date with digital marketing trends and explore AI applications for campaign performance, efficiency and customer experience
Requirements
What you’ll need- 1–2 years' experience supporting or managing paid digital marketing campaigns across Google Ads, LinkedIn and Meta
- Experience assisting with lead generation campaigns and understanding their commercial objectives
- Hands-on experience with CRM platforms and marketing automation tools
- Experience maintaining data integrity and lead management processes
- Strong understanding of paid media strategy, campaign setup, optimisation and audience targeting
- Strong analytical skills and ability to interpret data and identify improvement opportunities
- Knowledge of attribution modelling and customer journey analysis
- Knowledge of keyword research and search marketing best practices, including SEO and GEO principles
- Ability to manage multiple campaigns and priorities simultaneously
- Strong written and verbal communication skills
- Commercial awareness and understanding of marketing's contribution to pipeline and revenue growth
- Results-driven focus on measurable outcomes and continuous improvement
- Proactive approach and ability to take ownership of campaigns and projects
- Passion for testing, learning and staying ahead of digital marketing trends
- Attention to detail and commitment to accuracy and data quality
- Ability to build relationships across marketing, sales and product teams
- Adaptability in a fast-paced, evolving environment
- Successful candidates must complete DBS, right-to-work and reference checks
Benefits
Comp & perks- 4-day working week
- Flexible working schedule/work-from-home opportunities
- On-site gym facilities at HQ
- Buying and selling holiday scheme
- Additional holiday for length of service
- Employee-assisted programme
- Group life assurance (Death in service)
- Will-writing assistance scheme
- Company pool cars at HQ
- Payroll giving scheme enabling you to support charities of your choice through tax-efficient salary donations
- Health cash plan, covering everyday health treatments
- On-site trained mental health and well-being champions
- Monthly lunch club (on us)
- Discounted retail vouchers via employee savings platform
- Comprehensive wellness programmes
- Enhanced maternity, paternity and adoption benefits
- Electric car scheme & on-site EV charging
- Cycle to Work Scheme
- Eye examination scheme
- Financial contribution to the setup of work-from-home environments
- Use of new and leading technology in the form of Apple products
- Frequent company-funded social events
- Office closure between Christmas & New Year
- Access to continuous learning and development opportunities
- Comprehensive employee referral scheme
- Casual Dress Code
- Free healthy snacks & barista coffee
- Enhanced pension payments
- Retail vouchers
- Private medical insurance
- Dental plan
- Enhanced Health Cash Plan