Head of Influencer & Streamer Partnerships

Betway Group

Leading the influencer and streamer strategy across all OpCos in a gaming company. Driving customer acquisition efficiency and brand visibility with compliance in regulated markets.

Posted 7/16/2026full-timeCape Town • 🇿🇦 South AfricaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing influencer and streamer strategies, managing P&L, and optimizing performance metrics. Possesses strong leadership skills to build and mentor teams while ensuring compliance with regulatory standards across various markets.

Highest-signal resume keywords

Influencer Strategy DevelopmentP&L ManagementPerformance AnalysisTeam LeadershipRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI SettingROI AnalysisContract ManagementCommission Structure OptimizationReporting Dashboard CreationMarket Trend MonitoringCustomer Retention Strategy DevelopmentAffiliate MarketingPerformance MarketingOdds Calculation

Soft Skills

Clear CommunicationCollaborationOrganizational SkillsAttention to DetailAdaptability

Industry Keywords

IGamingOnline GamingSports BettingGambling RegulationsCreator PartnershipsStreaming PlatformsInfluencer MarketingPerformance MetricsMarket TrendsCreator Program Scaling

About the role

Key responsibilities & impact

Define and own the end‑to‑end influencer and streamer strategy across all OpCos
Set clear commercial objectives, KPIs, and success metrics for every creator partnership
Own the P&L for the streamer/influencer channel, including budgets, FTD targets, CPA, LTV, and ROI
Review, structure, and approve all influencer contracts, commission models, and payment frameworks
Evaluate performance across Twitch, Kick, YouTube, TikTok, and emerging platforms
Analyse ROI, lifetime value, and audience quality of influencers, streamers, and creators
Optimise commission structures and contract terms based on performance insights
Build reporting dashboards and provide clear performance commentary to senior leadership
Line‑manage Hugo (Concepts & Creator Relationships) and build out a scalable team
Establish clear roles, processes, and performance standards within the team
Embed best‑practice commercial, compliance, and operational processes
Act as the senior point of accountability for all creator‑related activity
Benchmark Betway’s influencer strategy against competitors
Monitor market trends, platform changes, and new creator models
Identify opportunities for innovation and first‑mover advantage
Establish and enforce content, brand, and regulatory guardrails across all regulated markets
Ensure influencer activity meets jurisdictional requirements
Own escalation and resolution of any compliance or reputational risks
Act as the subject‑matter expert for influencers and streamers across the business
Deliver clear, structured reporting to Marketing leadership and Exec stakeholders
Influence cross‑functional teams to support creator activation, campaigns, and launches

Requirements

What you’ll need

Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
Strong organisational skills and the ability to manage multiple projects without dropping the ball
Exceptional attention to detail and a commitment to high‑quality work
Adaptability – you stay sharp, productive and positive in fast‑moving environments
Strong commercial judgement and confidence in senior‑level decision‑making
Clear, credible communication with internal and external stakeholders
A structured, analytical approach balanced with creativity and innovation
Leadership presence and the ability to build, mentor, and scale teams
Comfort operating in fast‑moving, regulated environments
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (desirable)
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (desirable)
Familiarity with gambling regulations and compliance requirements in various jurisdictions (desirable)
Experience in developing and executing customer retention strategies (desirable)
An existing network within the iGaming influencer or streaming community (desirable)
Experience with Kick‑era or Stake‑style streamer partnerships (desirable)
Background in affiliate or performance marketing (desirable)
Exposure to scaling creator programmes globally (desirable)

Benefits

Comp & perks

Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Real career progression in a global, high‑growth organisation
Exposure to senior leadership and cross‑OpCo strategic impact
Competitive salary and performance bonus
Strong support through learning, development, and performance frameworks
A role with genuine ownership, visibility, and influence