Staff Content Designer

BetterUp

Staff Content Designer leading content design initiatives at BetterUp, evolving content strategies and voice standards for diverse platforms. Collaborating across teams to shape transformative user experiences.

Posted 5/4/2026full-timeAustin • Texas • 🇺🇸 United StatesLead💰 $198,000 - $248,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve BetterUp’s content design systems, voice principles, and UX writing standards across the product portfolio
Lead end-to-end content design for high-complexity, high-visibility product initiatives—from discovery through launch—partnering closely with Product, Engineering, and Research
Anticipate platform-level content challenges before they become problems, bringing forward proposals that reimagine how language, tone, and structure serve users
Establish scalable content patterns and governance frameworks that can be adopted across multiple design squads
Champion accessible, inclusive language practices across all product surfaces and coach other designers and writers on best practices
Mentor and raise the bar for product designers and cross-functional partners, helping them build content craft and strategic thinking
Drive adoption of AI-assisted content design workflows, experimenting with new tools and documenting learnings that advance team practice
Serve as a thought leader internally and externally on content design, UX writing, and AI-augmented creative work
Collaborate with cross-functional brand, marketing, and customer support teams to bridge content gaps and ensure we’re all speaking like one brand
Partner with our Legal and Behavioral Science teams to ensure we’re speaking responsibly and ethically with our users

Requirements

What you’ll need

7+ years of experience in content design, UX writing, or a closely related field, with significant time spent in a product-led environment
A portfolio that demonstrates systems-level content thinking, voice and tone development, and measurable impact on product outcomes
Proven ability to operate autonomously—setting your own priorities, navigating ambiguity, and driving decisions across senior stakeholders
Deep experience collaborating with Product, Design, Engineering, and Research teams on complex, multi-surface initiatives
Strong command of accessibility and inclusive design principles as they apply to written language
Experience building or significantly contributing to content design systems, pattern libraries, or editorial standards
Experience designing content for AI-powered or conversational product experiences
Background in coaching, wellness, HR tech, or consumer behavior change products
Familiarity with design tools such as Figma, alongside content tools and AI writing assistants
Experience mentoring or managing other content designers or UX writers
External presence as a speaker, writer, or contributor to the content design community

Benefits

Comp & perks

Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
All federal/statutory holidays observed
4 BetterUp Inner Workdays
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content designUX writingcontent design systemsvoice and tone developmentaccessibility principlesinclusive design principlesAI-powered content designpattern librarieseditorial standardscontent strategy

Soft Skills

mentoringcollaborationautonomystrategic thinkingproblem-solvingcommunicationleadershipcoachingdecision-makingnavigating ambiguity