Own GTM financial planning and forecasting, including bookings, ARR, pipeline, headcount capacity, and productivity metrics
Partner closely with the CRO, Sales leadership, RevOps, and Marketing to support territory design, quota setting, coverage models, and incentive economics
Lead analysis on pricing, discounting, deal structure, and unit economics, ensuring growth is both fast and sustainable
Develop and maintain best-in-class revenue models that connect pipeline activity to bookings, revenue, and cash flow
Provide clear insights on forecast accuracy, variance drivers, and risk/opportunity tradeoffs for executive and board discussions
Help define and track core GTM metrics (e.g., ARR, ACV, win rates, sales cycle, CAC payback, quota attainment, NRR)
Build scalable reporting, cadences, and processes that support a growing, increasingly complex sales organization
Act as a trusted thought partner, asking “why” as often as “how much” to challenge assumptions and sharpen decisions

Requirements

7–10+ years of progressive finance experience, with 3–5+ years in GTM Finance, Sales Finance, or Strategic Finance roles at high-growth companies
Deep fluency in B2B SaaS and subscription economics, including bookings vs. revenue, ARR, cohort retention, CAC payback, and Rule of 40
Strong financial modeling skills—you can build and evolve complex GTM models from scratch and explain them clearly to non-finance leaders
Proven experience partnering with Sales, RevOps, and Marketing leaders to influence strategy and execution
Strong business judgment—you understand how incentives, pricing, and structure shape sales behavior
Executive presence and communication skills—you can confidently present insights to the CRO, CFO, CEO, and Board
Ownership mindset and intellectual curiosity—you proactively surface insights and take accountability for outcomes
Bonus: experience with BI/analytics tools (Tableau, Looker, Mode), SQL or Python, and supporting strategic initiatives like new sales motions, pricing changes, or M&A

Benefits

Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

financial planningforecastingfinancial modelingGTM financesales financestrategic financeB2B SaaS economicssubscription economicspricing analysisunit economics

Soft Skills

business judgmentexecutive presencecommunication skillsownership mindsetintellectual curiosityinfluencing strategychallenging assumptionsanalytical thinkingcollaborationproblem-solving