Senior Manager – Provider Brand, Integrated Marketing

BetterHelp

Strategic marketing leader overseeing provider brand and integrated marketing for BetterHelp. Leading marketing strategies to enhance provider acquisition and engagement in mental health services.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts
Establish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and markets
Serve as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmap
Own key provider growth outcomes, including acquisition, activation, engagement, and retention
Lead marketing strategy for high-priority initiatives, including insurance adoption on the provider side
Translate company and product priorities into integrated marketing plans that drive measurable business impact
Partner with Data Science to define success metrics, measurement frameworks, and performance targets
Act as the primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiatives
Influence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance data
Drive alignment across teams to ensure a cohesive and effective provider experience across all touchpoints
Develop and lead integrated marketing campaigns and programs that drive provider acquisition, engagement, and advocacy
Oversee key initiatives such as: Ambassador and advocacy programs, Events and conferences, Partnerships and community engagement, Owned content platforms
Ensure consistent, compelling storytelling across all channels and touchpoints
Define the global provider marketing strategy and guide localization for international markets
Develop scalable playbooks for entering and growing provider supply in new regions
Partner with regional stakeholders to ensure relevance and effectiveness of messaging and programs
Establish and own frameworks for tracking provider brand health and marketing performance (e.g., provider sentiment, engagement metrics)
Translate insights into actionable recommendations that inform strategy and improve outcomes
Build feedback loops across brand, lifecycle, and growth efforts to continuously optimize performance

Requirements

What you’ll need

10+ years of experience in brand or integrated marketing
Experience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred)
Proven track record of executing multi-channel marketing campaigns and programs
Strong understanding of audience segmentation, messaging, and positioning
Experience working with or translating insights and strategy into execution
Analytical mindset with the ability to measure performance and optimize campaigns
Strong cross-functional collaboration and stakeholder management skills
Ability to operate in a fast-paced environment and manage multiple priorities

Benefits

Comp & perks

Remote work with regular in-person bonding experiences sponsored by the company
Competitive compensation
Holistic perks program (including free therapy, employee wellness, and more)
Excellent health, dental, and vision coverage
401k benefits with employer matching contribution
The chance to build something that changes lives – and that people love
Any piece of hardware or software that will make you happy and productive
An awesome community of co-workers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

provider marketing strategyaudience segmentationmulti-channel marketing campaignsmarketing performance measurementintegrated marketing plansmarketing frameworksdata analysiscampaign optimizationstorytellingprovider engagement

Soft Skills

cross-functional collaborationstakeholder managementanalytical mindsetstrategic thinkingcommunicationleadershipadaptabilityproject managementinfluenceproblem-solving