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BetterHelp

Senior Manager, US Spanish Growth

BetterHelp

Senior Manager for US Spanish growth at BetterHelp. Localizing products for Spanish speakers and optimizing marketing strategies.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact
  • Localize and tailor the BetterHelp product to serve Spanish speakers in the US.
  • Manage BetterHelp’s marketing budget aimed at Spanish speakers.
  • Optimize the media mix and marketing budget across all channels- including Paid Search, Facebook, TikTok, TV, Podcast, and Radio.
  • Represent the cultural nuance, needs and preferences of the US Hispanic audience to help BH better understand the segment.
  • Manage supply and demand balance for Spanish speaking therapists and clients.
  • Use data and business cases to champion Spanish speaking segment growth.
  • Work & influence cross-functionally and asynchronously with BetterHelp teams (including product, compliance, legal, engineering, clinical operations and more).
  • Develop the medium and long term growth plan, product, and marketing localization for Spanish speakers in the US.

Requirements

What you’ll need
  • 7+ years working in fast-paced technology, marketing and/or consulting companies
  • Fluent in Spanish- both written and spoken
  • Deep familiarity with US Hispanic consumer attitudes and preferences

Benefits

Comp & perks
  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
marketing budget managementmedia mix optimizationdata analysisbusiness case developmentproduct localizationmarketing localization
Soft Skills
cross-functional collaborationinfluencecultural understanding