Performance Marketing Intern

BetterHelp

Performance Marketing Intern supporting development and optimization of therapist marketing journey at BetterHelp. Engaging in growth marketing strategies for improving therapist experience and outreach.

Posted 4/16/2026internshipRemote • 🇺🇸 United StatesEntry Level💰 $20 - $25 per hourWebsite

About the role

Key responsibilities & impact

Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
Conduct research to better understand therapist needs, behaviors, and friction points across the journey
Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
Contribute to A/B testing initiatives and performance reporting
Help maintain campaign calendars and lifecycle documentation

Requirements

What you’ll need

Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
Strong analytical skills and comfort working with data in spreadsheets
Interest in performance marketing, CRM, growth marketing, or user journey optimization
Strong written communication skills and attention to detail
Ability to manage multiple projects and meet deadlines
Curious, proactive, and eager to learn in a fast-paced environment

Benefits

Comp & perks

The chance to build something that changes lives – and that people love
An awesome community of co-workers
Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisA/B testingcampaign performance analysiscontent optimizationjourney analysisworkflow efficiencyperformance marketinguser journey optimizationCRM

Soft Skills

analytical skillswritten communicationattention to detailproject managementtime managementcuriosityproactivenessadaptability