International Marketing Consultant
BetterHelp
full-time
Posted on:
Location Type: Remote
Location: Anywhere in Europe
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About the role
- Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs.
- Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey
- Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies.
- Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
- Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors.
- Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches
- Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth.
- Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
- Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
- Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 10+ years of experience in international marketing, growth marketing, or related fields.
- Experience managing large performance marketing budgets across countries.
- Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
- Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
- Fluency in multiple languages is a plus.
- Ability to travel internationally as needed.
Benefits
- Competitive compensation
- The chance to build something that changes lives – and that people love
- An awesome community of co-workers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
international marketinggrowth marketingperformance marketingdata analysiscampaign optimizationlocalization of marketing assetsmarket trend analysisbudget managementacquisition funnel strategiesKPI measurement
Soft Skills
analytical skillscommunication skillsleadership skillspeople managementstakeholder influencecross-functional collaborationcultural sensitivitystrategic planningproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Business