BetterHelp

Director, International Marketing

BetterHelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $210,000 - $275,000 per year

Job Level

Lead

About the role

  • Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs.
  • Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey
  • Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies.
  • Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
  • Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors.
  • Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches
  • Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth.
  • Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
  • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
  • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 10+ years of experience in international marketing, growth marketing, or related fields.
  • Experience managing large performance marketing budgets across countries.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
  • Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
  • Fluency in multiple languages is a plus.
  • Ability to travel internationally as needed.
Benefits
  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
international marketinggrowth marketingperformance marketingdata analysiscampaign optimizationlocalizationmarket strategy developmentbudget managementacquisition funnel managementKPI measurement
Soft Skills
analytical skillscommunication skillsleadership skillspeople managementstakeholder influencecross-functional collaborationcultural sensitivitystrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Business