BetterHelp

Head of International Marketing

BetterHelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $210,000 - $275,000 per year

Job Level

Lead

About the role

  • Partner with country leadership to grow BetterHelp’s International business through innovative and data driven marketing strategies
  • Manage offline marketing channels, partnerships, and agency relationships to drive growth
  • Oversee a large marketing budget and the allocation of it across channels to ensure maximum return on investment
  • Develop playbooks for new market launches and ensure appropriate marketing resourcing to support BetterHelp’s continued global expansion
  • Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth.
  • Ensure optimal localization of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
  • Collaborate with cross-functional teams including product and operations to align international marketing strategies with overall business objectives.
  • Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence.
  • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
  • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 10+ years of experience in international marketing, growth marketing, or related fields.
  • Experience managing large performance marketing budgets across countries.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
  • Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
  • Fluency in multiple languages is a plus.
  • Ability to travel internationally as needed.
Benefits
  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
international marketinggrowth marketingperformance marketingdata analysiscampaign optimizationbudget managementmarket trend analysislocalizationdata-driven decision-makingcustomer behavior analysis
Soft Skills
communicationleadershippeople managementstakeholder influencecross-cultural collaborationrelationship buildinganalytical thinkingstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Business