Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value
Drive strategy and execution across key growth areas including conversion optimization, integration with marketing tools, public site UX and merchandising, and acquisition funnels
Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation
Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact
Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment
Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes.
Perform UAT and functional QA to ensure launches meet quality and performance standards.
Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively.
Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements
Participate in defining growth strategy and long-term product direction for the client experience
Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance
In a nutshell: [Ideate, execute, test, measure, analyze, learn, iterate] x ∞

Requirements

2-4 years+ of experience in a product role at a B2C company and proven success through measurable impact and increasing responsibilities.
Direct experience working on growth-focused product initiatives, such as conversion funnels & optimization, landing pages, integration of marketing technology, SEO, and analytics platforms
Growth and experiments driven mindset with a proven ability to execute and deliver results.
Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions.
Super analytical: proven experience in using data and relevant tools for driving critical business outcomes
Technical: Strong understanding of how web applications are built, ability to participate in technical decisions, ability to read basic code and write SQL queries
Experience in quickly launching products on a regular basis in an agile environment with a track record of delivering products on time and with high quality
Great eye for UX and understanding of its related metrics
Excellent organizational and leadership skills, strong attention to detail, able to work independently

Benefits

Remote work with regular in-person bonding experiences sponsored by the company
Competitive compensation
Holistic perks program (including free therapy, employee wellness, and more)
Excellent health, dental, and vision coverage
401k benefits with employer matching contribution
The chance to build something that changes lives – and that people love
Any piece of hardware or software that will make you happy and productive
An awesome community of co-workers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisconversion optimizationuser experience (UX)agile methodologyimpact modelingexperimentationlanding pagesmarketing technology integrationanalytics platforms

Soft Skills

leadershiporganizational skillsattention to detailcollaborationcommunicationanalytical mindsetindependencestrategic thinkingproblem-solvingcross-functional teamwork