Senior Director of Paid Social Growth
BetterHelp
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $215,000 - $255,000 per year
Job Level
Senior
About the role
- Own end-to-end paid social growth strategy and execution across global markets.
- Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift.
- Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy.
- Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance.
- Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks.
- Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation.
- Lead the creation of a Paid Social Creative Lab that drives systematic testing across formats, hooks, narratives, and audiences.
- Translate insights into actionable creative direction that elevates both performance and brand.
- Architect our paid social experimentation engine, including audience, creative, and format testing frameworks.
- Partner with Data Science and Analytics to advance incrementality testing, MMM, and attribution methodologies.
- Establish learning agendas that scale institutional knowledge across markets and teams.
- Drive a culture of scientific rigor that uses data to answer the right questions, not just optimize metrics.
- Lead, mentor, and grow a high-performing team of paid social experts.
- Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting.
- Collaborate with regional teams to localize strategies while maintaining global consistency.
- Partner directly with senior leadership to set growth targets, inform planning cycles, and unlock new strategic opportunities.
- Own a large-scale paid social budget with responsibility for CAC, LTV, ROI, and payback windows.
- Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits.
- Provide transparent, data-backed investment recommendations across planning cycles.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 10 to 15+ years of performance marketing experience with deep expertise in paid social across major platforms.
- Proven track record of managing large budgets and delivering against growth, CAC, and LTV goals.
- Experience building, leading, and mentoring high-performing teams.
- Exceptional collaboration skills, especially with Creative, Finance, Product, and Data Science.
- Fluency with marketing analytics, incrementality testing, MMM, attribution, and experimentation frameworks.
- Experience in DTC, emerging markets, or subscription models is a strong plus.
- Passion for mental health and expanding access to care.
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social growth strategyCAC efficiencyincremental reachbrand liftmarginal return investment strategycreative strategydata-driven insightsincrementality testingMMMattribution methodologies
Soft skills
leadershipmentoringcollaborationcommunicationteam buildingstrategic thinkingoperational excellencedata-driven decision makingcreativityscientific rigor
Certifications
Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Business