Own & Optimize Conversion Tracking To Maximize and Maintain Uptime
Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team
Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline
Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication
Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods
Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations
Govern and Evolve Marketing Data Infrastructure
Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation
Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies
Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions
Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements
Plan, Implement, and Standardize Marketing Technology Integrations
Manage basic coding and review around key marketing integrations
Create marketing-friendly visualizations conveying integration functionality
Self-analyze work and take opportunities to improve without guidance
Sit with engineering team to help manage prioritization on marketing’s behalf
Learn RudderStack, Iterable, our custom-built CRM, and work to increase functionality
Monitor and optimize data pipelines: Website → RudderStack → Iterable → CRM → GA4
Troubleshooting & Engineering Support
Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs
Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary
Work collaboratively with the Engineering team, supporting active campaign measurement reliability
Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise

Requirements

Bachelor's degree in computer science, Engineering, or a related field
6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)
Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms).
Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events.
Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging).
Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems
Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React
Experience with Iterable, Looker, BigQuery, or SQL
Knowledge of GDPR/CCPA and data governance preferred
Exposure to attribution modeling preferred

Benefits

Day One Coverage – Your benefits begin on your first day, so you’re supported from the start
Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are
Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!
Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses
Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs
Disability & Life Insurance – Provided at no additional cost to give you added peace of mind
Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most
Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

conversion trackingdata flow optimizationback-end implementationtroubleshootingJavaScriptGoogle Tag ManagerGA4IterableSQLattribution modeling

Soft Skills

collaborationself-analysisproblem-solvingcommunicationprioritization

Certifications

Bachelor's degree in computer scienceBachelor's degree in Engineering