Social Media Manager

Better Health Group

Digital Social Media Manager managing social media presence for healthcare clinics. Overseeing 120+ clinic pages and supporting community engagement initiatives.

Posted 6/2/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Digital Social Media Manager is responsible for managing and executing VIPcare's clinic-level social media presence.
Enhance brand awareness, strengthen community engagement, support patient acquisition efforts.
Serve as the primary administrator and day-to-day manager of VIPcare's clinic social media platforms.
Maintain, monitor, update, and optimize 120+ individual VIPcare clinic Facebook pages and other designated social media channels.
Partner closely with Marketing, Clinic Operations, Team Resources, Provider Operations, Growth, and other stakeholders.
Create, curate, and publish compelling, relevant, and medically appropriate content across social media platforms.
Develop and maintain a comprehensive content calendar that balances corporate initiatives and local clinic activities.
Monitor social media activity and respond to comments, reviews, messages, and community interactions.

Requirements

What you’ll need

Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field required.
5+ years of experience managing social media programs, preferably within healthcare.
Demonstrated experience managing social media accounts across multiple business locations or brands.
Strong understanding of social media platforms, algorithms, content optimization techniques, audience engagement strategies, and digital marketing best practices.
Exceptional written, verbal, and visual communication skills.
Proven experience developing and managing content calendars, social media campaigns, and multi-channel communication strategies.
Proficiency with social media management platforms such as Meta Business Suite, Sprout Social, Hootsuite, Buffer, or similar tools.
Experience utilizing analytics and reporting platforms to measure campaign effectiveness and optimize performance.
Strong project management skills.
Demonstrated ability to collaborate effectively with cross-functional teams.
Proficient with Google Suite (Drive, Docs, Sheets, Slides, Gmail, etc.).
Excellent organizational, time management, and follow-up skills.
Strong critical thinking, problem-solving, and decision-making capabilities.
Ability to work independently with minimal supervision.
Strong interpersonal, presentation, and relationship-building skills.
Results-oriented with a focus on execution, accountability, continuous improvement, and measurable outcomes.
Appreciation of cultural diversity and sensitivity toward the communities and patient populations served.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent optimizationdigital marketingcontent calendar developmentsocial media campaignsaudience engagement strategiesanalytics and reportingproject managementcommunication strategies

Soft Skills

written communicationverbal communicationvisual communicationcollaborationorganizational skillstime managementproblem-solvingdecision-makinginterpersonal skillspresentation skills