Marketing Lead – Brazil
Better Collective
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
About the role
- Lead the end-to-end marketing strategy for the launch of a new betting product in Brazil
- Develop and execute user acquisition campaigns across digital, social, influencer, and affiliate channels
- Own localization strategy: messaging, creative assets, and cultural relevance for Brazilian audiences
- Partner closely with product, growth, and compliance teams
- Track performance metrics (CAC, LTV, ROI) and continuously optimize campaigns
- Manage agencies, contractors, and external partners as needed
Requirements
- 5–7 years of marketing experience, ideally within the betting or iGaming industry
- Deep knowledge of the Brazilian betting ecosystem, user behavior, and regulatory landscape
- Proven experience launching or scaling a consumer product in Brazil
- Strong background in performance marketing, influencer/affiliate marketing, or growth
- Fluent in Portuguese with strong English communication skills
- Data-driven mindset with experience using analytics and attribution tools
- Nice to have: experience with sportsbook or iGaming launches; an existing network of Brazilian creators, affiliates, or media partners; experience in a startup or high-growth environment
Benefits
- Opportunity to lead a high-impact product launch from day one
- Ownership over marketing strategy in one of the world’s fastest-growing betting markets
- Competitive compensation with upside
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketinguser acquisitiondigital marketingsocial media marketinginfluencer marketingaffiliate marketingdata analysiscampaign optimizationanalytics toolsattribution tools
Soft skills
leadershipcommunicationcollaborationcultural relevancedata-driven mindset