BetStarters

CRM Specialist

BetStarters

full-time

Posted on:

Location Type: Hybrid

Location: Gzira • Malta

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Job Level

Junior

About the role

  • End-to-end setup and deployment of multi-channel campaigns (Email, SMS, Push, In-app, and Web-push) within Smartico.
  • Building and maintaining complex, real-time automated workflows based on user behavior, lifecycle stages, and custom events.
  • Technical setup of bonuses, promo codes, and rewards.
  • Creating and managing dynamic user segments using real-time data to deliver highly personalized content.
  • Operating Smartico’s gamification tools, including the setup of missions, tournaments, loyalty stores, and leveling systems.
  • Rigorous testing of all campaign logic and bonus triggers to ensure a seamless and error-free user experience.
  • Tracking technical KPIs (delivery rates, trigger success, bonus uptake) and identifying bottlenecks in the funnel.

Requirements

  • Minimum 12+ months of hands-on experience specifically using the Smartico platform in a professional environment.
  • Deep understanding of how Smartico interacts with external data sources, including event-based triggers and attributes.
  • Extreme precision in setting up financial incentives (bonuses) where mistakes can have a direct impact on the bottom line.
  • Ability to navigate data to create effective segments and interpret A/B test results.
  • Experience in high-volume industries such as iGaming, Fintech, or E-commerce.
Benefits
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel campaignsautomated workflowsdynamic user segmentsgamification toolsA/B testingtechnical KPIsevent-based triggersfinancial incentivesdata navigationuser behavior analysis
Soft Skills
precisionproblem-solvingattention to detailanalytical thinkingcommunication