Gaming Marketing and Events Manager

BetMGM

Gaming Marketing & Events Manager connecting BetMGM digital gaming and MGM land-based operations. Overseeing marketing initiatives and event execution to enhance player engagement and brand loyalty in casino settings.

Posted 5/10/2026full-timeJersey City • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination.
This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels.
In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution.
Some examples this includes are on-property Big Pull events, VIP experience weekends with MGMAir & co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero.
The role will partner closely with MGM marketing and special events teams, to ensure cohesive brand representation and seamless execution and guest experience.
Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties.
Timely support, regular communications, and prompt assistance with issues will all be commonplace.
Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars.
Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements.
Oversee and provide day-to-day direction to the BetMGM (MI) /Borgata Online (NJ) gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all casino-related events and on-site activations.
Leverage the MGM Property Special Events calendar to see where omni-channel opportunities are possible to stand up.
Plan, coordinate, and execute gaming-related property events, including tournaments, promotional activations, VIP experiences, and brand showcases.

Requirements

What you’ll need

3+ years of experience in gaming, marketing, event management, hospitality, or related industry, with demonstrated ownership of live event execution.
Willingness and ability to travel regularly to east coast regional MGM properties to support planning meetings, team oversight, and on-site event execution, including evenings and weekends as business needs require.
Proven experience leading or directing an events team, providing day-to-day guidance, setting priorities, and ensuring accountability across planning and execution phases.
Demonstrated success executing live events and on-property activations, including vendor coordination, cross-functional alignment, budget management, and real-time problem-solving.
Experience collaborating across multiple departments (marketing, operations, VIP services, hospitality, and property leadership) to deliver integrated campaigns and seamless guest experiences.
Knowledge of online and land-based casino operations is preferred, with understanding of regulatory considerations in highly controlled environments.
Familiarity with regional MGM Resorts properties and/or BetMGM’s product ecosystem preferred.
Strong organizational and project management skills, with the ability to manage multiple large-scale initiatives simultaneously while balancing regional priorities.
Strong commercial acumen with experience analyzing performance data, presenting insights clearly, and translating findings into actionable strategies.
Exceptional written and verbal communication skills, with the ability to influence stakeholders at multiple levels.
Strong analytical skills with high attention to detail and a proactive, solution-oriented mindset.

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event managementlive event executionvendor coordinationbudget managementproject managementdata analysiscampaign executionpromotional activationsguest experience managementcross-functional collaboration

Soft Skills

leadershiporganizational skillscommunication skillsproblem-solvingattention to detailcommercial acumeninfluencing skillsproactive mindsetteam oversighttask prioritization