Senior CRM Marketing Performance Associate

BetMGM

Senior CRM Marketing Performance Associate at BetMGM translating marketing strategy into scalable CRM solutions. Managing CRM execution across Lifecycle, Loyalty, Sports, and Casino.

Posted 4/29/2026full-timeNew Jersey • New Jersey • 🇺🇸 United StatesSenior💰 $79,840 - $99,800 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Enable CRM platforms and production capabilities that allow CRM Operations teams to consistently execute high-volume campaigns across brands and verticals.
Execute, QA, and productionize net-new CRM technologies, automation, and campaign capabilities, ensuring smooth operational handoff following implementation.
Resolve campaign-level technical issues (e.g., deep linking, rendering, personalization logic, UX defects) to minimize operational, regulatory, and business risk.
Support modernization of legacy CRM infrastructure by enabling scalable 1:1 personalization, reusable components, and modular campaign frameworks.
Partner with MarTech and cross-functional teams to productionize beta CRM capabilities, ensuring enterprise readiness and long-term stability.
Support implementation and operationalization of AI-driven CRM use cases, including agents and automated decisioning.
Act as primary QA owner, enforcing standardized templates, testing checklists, and deployment best practices to ensure compliance and audit readiness.
Maintain documentation, version control, and repeatable production processes to support scalable, compliant CRM operations.
Enable AI-ready measurement and experimentation frameworks that accelerate test-and-learn velocity and improve performance visibility.
Serve as a force multiplier for CRM teams by owning hands-on enablement, freeing teams to focus on strategy, experimentation, and revenue-driving initiatives.
Act as a production liaison with MarTech and external partners, ensuring CRM readiness, integration stability, and operational consistency.

Requirements

What you’ll need

Hands-on experience with enterprise CRM platforms such as Optimove, Salesforce Marketing Cloud, Braze, or similar tools.
Strong understanding of lifecycle marketing, campaign orchestration, audience segmentation, and triggered messaging across email, push, and in-app channels.
Experience translating marketing strategy into scalable, production-ready CRM executions.
Fluency working with customer data models, behavioral signals, events, and attributes to enable targeting, personalization, and automation.
Familiarity with marketing technology ecosystems, including integrations, APIs, and third-party vendors.
Proven experience building, QA’ing, and deploying high-volume CRM campaigns in regulated environments.
Exceptional attention to detail across logic, personalization rules, compliance requirements, and rendering.
Experience enabling reusable components, dynamic content, templating, and automation frameworks.
Hands-on exposure to A/B and multivariate testing, with the ability to translate results into actionable insights.
Exposure to AI-driven marketing capabilities such as recommendations, predictive models, agents, or automated decisioning.
Strong cross-functional collaboration and communication skills, with the ability to translate technical concepts into business impact.
Demonstrated ability to build scalable processes, manage multiple workstreams, and operate effectively in fast-paced, high-volume environments.

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM platformsOptimoveSalesforce Marketing CloudBrazelifecycle marketingcampaign orchestrationaudience segmentationpersonalizationA/B testingmultivariate testing

Soft Skills

attention to detailcross-functional collaborationcommunication skillsability to translate technical conceptsprocess managementoperational consistencystrategic thinkingproblem-solvingadaptabilityteam enablement