BetMGM

Manager, Sports Analytics

BetMGM

full-time

Posted on:

Location Type: Hybrid

Location: New Jersey • 🇺🇸 United States

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Salary

💰 $116,000 - $145,000 per year

Job Level

Mid-LevelSenior

Tech Stack

PythonSQLTableau

About the role

  • Drive commercial value across the sportsbook through actionable insights and analytical recommendations that improve performance of promotions, markets, pricing, and player value.
  • Act as a strategic partner to Sports Commercial, Trading, and Marketing leadership—embedding analytics into planning, budgeting, and campaign execution to maximize ROI.
  • Lead the development of sportsbook analytics frameworks, focusing on customer segmentation, market performance, promotional effectiveness, and retention outcomes.
  • Quantify the impact of key initiatives and demonstrate a clear return on analytical investment through improved NGR, conversion, and engagement metrics.
  • Develop self-service tools and dashboards that empower the commercial and VIP teams to access key sportsbook KPIs and performance trends in real time.
  • Manage and coach a team of analysts, ensuring priorities are aligned to sportsbook business objectives and analytical outputs are high-quality, accurate, and timely.
  • Design and execute analytical projects that clarify business performance, identify opportunities, and provide evidence-based recommendations for commercial decision-making.
  • Translate complex data into clear stories, ensuring senior stakeholders understand performance drivers and can make informed strategic decisions.
  • Establish strong partnerships with stakeholders across Sportsbook Commercial, Marketing, VIP, Trading, and Finance to align analytical outputs with business priorities.
  • Lead modeling and forecasting initiatives to predict customer behavior, retention, and promotional response, driving precision in planning and offer design.
  • Support experimentation and testing for sports promotions and pricing initiatives, ensuring robust measurement of uplift, cannibalization, and ROI.
  • Deliver descriptive and diagnostic analyses to monitor sportsbook performance, identifying trends, risks, and growth opportunities across markets and segments.
  • Continuously improve efficiency by automating recurring analyses and reporting processes, freeing time for deeper, value-add analytical work.
  • Champion a data-driven culture within the sportsbook organization, educating business teams on performance metrics, analytical interpretation, and evidence-based decision-making.
  • Mentor and develop the analytics team, fostering analytical curiosity, technical growth, and commercial understanding across all levels.

Requirements

  • 6+ years in analytics, data strategy, or commercial insight roles within sports betting, gaming, or a similar data-driven consumer business
  • Strong understanding of sportsbook KPIs, including market performance, margin management, promotional efficiency, customer value, and retention dynamics
  • Proven ability to translate data into business outcomes — quantifying ROI, optimizing promotional spend, and influencing senior stakeholders with clear commercial reasoning
  • Demonstrated experience managing and developing a high-performing analytics team, prioritizing workload, and building analytical capability across the business
  • Proficient in SQL, Python, or equivalent analytical tools; advanced Excel and visualization experience (Tableau, Power BI, or Looker) preferred
  • Excellent presentation and storytelling skills, with the ability to simplify complex data for non-technical audiences and influence decision-making at all levels
  • Comfortable working in a fast-paced, competitive environment with shifting priorities; able to balance tactical reporting with long-term analytical planning.
  • Bachelor’s degree in Statistics, Mathematics, Economics, Data Science, or a related quantitative field; advanced degree preferred
Benefits
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • Commuter Benefits
  • Paid Time Off
  • Holidays
  • Employee Resource Groups

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
analyticsdata strategycommercial insightcustomer segmentationmarket performancepromotional effectivenessretention outcomesSQLPythonExcel
Soft skills
presentation skillsstorytellinginfluencingmentoringcoachinganalytical curiositycommunicationstrategic thinkingteam managementprioritization