Team Lead, Global Communications – Media Relations
monday.com
Job Level
Junior
About the role
- Implement the user acquisition strategy in Poland for Betclic's portfolio of apps/websites
- Launch and optimize mobile acquisition campaigns on major social networks and display channels
- Launch and optimize Search acquisition campaigns (Apple Search Ads and SEA)
- Plan monthly/weekly advertising investments in line with the sports calendar and campaign performance
- Produce reports on key performance metrics (ROI, CPA, conversion rate, etc.)
- Work closely with internal Studio to create assets that drive performance
- Provide ad-hoc analyses and recommendations to optimize performance through data analysis and A/B testing iterations
- Collaborate continuously with local marketing teams in Poland
Requirements
- Position based in Bordeaux, France
- Speak Polish or have a strong affinity with Polish culture
- Passion for sports
- 1–2 years of experience in app promotion or digital marketing (internships included)
- Experience managing paid mobile campaigns on Facebook
- Experience with paid Search campaigns (SEA and/or Apple Search Ads)
- Previous experience in gaming or with a sports betting operator is a strong plus
- Team player and able to work independently and take initiative
- Organized and disciplined; able to manage multiple projects/campaigns simultaneously
- Strong skills in Excel (pivot tables) and PowerPoint
- Fluent in English
