Betclic Group

Marketing Operations & Content Specialist – Sports

Betclic Group

full-time

Posted on:

Location Type: Hybrid

Location: Bordeaux • 🇫🇷 France

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Regularly monitor sports news, matches, competitors and market trends
  • Develop and deploy a customer engagement strategy across multiple touchpoints, inside and outside the app (notifications, emails, content)
  • Write compelling, relevant and enticing content aligned with the brand and products to spark player interest
  • Collaborate with all marketing teams to create innovative concepts
  • Monitor and report on marketing activities in line with the overall strategy
  • Propose creative ideas to strengthen Betclic’s presence in the sports space
  • Maintain continuous monitoring of sports news, trends and competitors to adjust the strategy
  • This role includes on-call duties (weekday evenings and 2 weekends per month), with appropriate compensation and compensatory time off.

Requirements

  • Master’s degree in marketing or equivalent
  • Experience in digital marketing, content marketing or marketing operations, ideally in the sports, betting or gaming sectors
  • Genuine passion for sport
  • Excellent copywriting skills, with the ability to create engaging and persuasive content
  • A strong feel for persuasive communication, with a playful or alluring tone
  • Creative, proactive and a strong team player
  • Nice to have: knowledge of the betting industry, its challenges and conventions
Benefits
  • 25 days of paid vacation and 10 RTT days
  • Ticket Restaurant® card credited with €11 per day (of which €6 is covered by Betclic)
  • Company health insurance 100% covered for you and your children
  • 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for trips made using eco-friendly transport)
  • Hybrid working model (1 day/week on-site for this role where proximity to the rest of the team is essential)
  • Access to a broad training catalogue, with professional development opportunities each year
  • Exceptional offices with a rooftop, ideal for sunny breaks with views of the Cité du Vin
  • Internal events to enliven your work life
  • On-site fitness classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingcontent marketingmarketing operationscopywriting
Soft skills
creativeproactiveteam playerpersuasive communication
Certifications
Master’s degree in marketing