Senior Product Marketing Manager

Bestow

Senior Product Marketing Manager connecting Bestow's life insurance platform with enterprise market strategies through AI-assisted initiatives and effective storytelling.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $164,000 - $205,000 per yearWebsite

About the role

Key responsibilities & impact

Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves.
Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact.
Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality.
Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time.
Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences.
Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone.
Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working.

Requirements

What you’ll need

Product marketing experience in B2B SaaS or enterprise technology — you're operating at a senior level and ready for more responsibility.
A compelling storyteller who can take a complex, technical platform and make it land clearly and powerfully with a sophisticated enterprise audience.
Strong positioning and launch instincts — you know how to build a narrative from scratch and take it all the way through execution, without a lot of hand-holding.
Comfortable building sales enablement from the ground up and working closely with a sales team to understand what they actually need to win.
Curious and research-driven — you go deep on buyers, competitors, and the market using every tool available, including AI, to make your work sharper and your instincts better-informed.
Energized by building — you're motivated by ownership, not intimidated by it.
Genuinely AI-fluent — you use AI tools as a core part of how you work, not an occasional shortcut. You know when they accelerate good judgment and when human instinct has to lead.
Experience in fintech, insurtech, or a platform business is a strong plus.
Excellent written and verbal communication skills — you write with precision, make complex things feel simple, and maintain that standard whether you're drafting from scratch or editing AI-generated output.

Benefits

Comp & perks

Competitive salary and equity based on role
Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs
100% paid-premium option for medical, dental, and vision insurance
Lifestyle stipend to support your physical, emotional, and financial wellbeing
Flexible work-from-home policy and open to remote
Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting
Employee-led diversity, equity, and inclusion initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales enablementcompetitive intelligencecustomer researchmarket researchnarrative developmentcontent productionmeasurement frameworkAI-assisted analysisstorytelling

Soft Skills

communication skillscuriosityownershipresearch-drivenpositioning instinctslaunch instinctscollaborationadaptabilityclarityconfidence