Director, Martech Platform – Adobe

Best Western Hotels & Resorts

Director managing marketing technology platform at BWH Hotels. Shaping execution and integration of Adobe Experience Cloud solutions.

Posted 7/28/2026full-timePhoenix • Arizona • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and architecting marketing technology platforms, particularly within the Adobe Experience Cloud ecosystem, while effectively communicating complex technical concepts and leading cross-functional teams to drive platform adoption and compliance.

Highest-signal resume keywords

Adobe Experience CloudMartech StrategyData GovernanceStakeholder CommunicationIdentity Resolution Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Technology ImplementationDigital Marketing TechnologyTechnical ArchitectureIntegration PatternsData Collection

Soft Skills

Cross-Functional CollaborationTeam LeadershipCommunication

Certifications & Qualifications

Bachelor’s Degree in Computer ScienceBachelor’s Degree in Information SystemsBachelor’s Degree in Engineering

Industry Keywords

Digital Experience PlatformMarketing OperationsPrivacy RegulationManaged Services Relationships

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Deliver a marketing technology platform leveraging best in class technology and AI driven intelligence
Own the strategy, roadmap, and architectural direction of our martech stack anchored in Adobe Experience Cloud
Partner with VP, Customer Facing Technology to define platform evolution and integration
Act as solution architect for martech stack and partner cross-functionally to deliver compliant solutions
Guide execution of Adobe implementation
Define multi-year Martech Platform roadmap aligned with strategic vision
Serve as trusted technology advisor and communicate complex technical topics clearly
Manage a cross-function team responsible for platform’s technical architecture, integrations, data collection, governance
Champion platform adoption across Marketing, eCommerce, and product engineering teams

Requirements

What you’ll need

Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field, or equivalent practical experience
10+ years of martech, digital marketing technology, marketing operations, or digital experience platform roles, with a meaningful track record of technology platform implementation, strategy and leadership
Deep, hands-on experience with the Adobe Experience Cloud ecosystem
Proven ability to transition from hands-on technical execution to platform strategy, architecture, and team leadership
Deep understanding of identity resolution strategy
Solid understanding of data governance and privacy regulation
Experience managing complex SI partner and managed services relationships
Strong understanding of modern integration patterns
Exceptional stakeholder communication

Benefits

Comp & perks

Medical/Dental/Vision available day one
Vacation/Sick- accruals start day one
Paid company holidays and personal holidays to celebrate what’s important to you
401K - company contribution and match (U.S.)
Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
Employee discounts/hotel discounts
Free financial and health wellness programs
Tuition Reimbursement