Associate Program Manager, Marketing

Best Western Hotels & Resorts

Associate Program Manager, Marketing role at BWH Hotels supporting marketing strategies and projects across teams. Focused on organization, execution, and project management in an inclusive corporate environment.

Posted 5/14/2026full-timePhoenix • Arizona • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Support marketing programs and projects that advance business and brand objectives across assigned products, services, and market segments.
Act as a coordination hub across marketing, sales, creative services, and external vendors to ensure requests are clearly scoped, tracked, and delivered on time.
Serve as a primary point of contact for marketing requests from Worldwide Sales, managing intake, prioritization, trafficking, and follow-through.
Support B2B marketing plans by maintaining timelines, organizing assets, updating trackers, and assisting with day-to-day execution.
Manage requests for “in-need” properties by gathering inputs, organizing information, and helping surface opportunities and insights.
Assist with the development of presentations, proposals, and promotional materials by researching information, organizing content, and ensuring accuracy and brand alignment.
Coordinate the production of marketing materials by partnering with internal teams and external vendors.
Maintain well-organized digital files, documentation, and workflows using SharePoint and other collaboration tools.
Support budget tracking, invoice processing, and vendor coordination to ensure marketing initiatives are well-documented and compliant.
Use approved artificial intelligence and automation tools thoughtfully to streamline administrative tasks, improve organization, and increase efficiency (e.g., summarizing inputs, organizing content, drafting first-pass materials), while applying sound judgment around accuracy, brand standards, and data sensitivity.
Contribute ideas for improving templates, processes, and workflows, recognizing that this is a support-focused, execution-driven role.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, hospitality, or a related field, or an equivalent combination of education and practical experience.
2+ years of hands-on experience supporting marketing, communications, or project coordination in a corporate, agency, or hospitality environment.
Experience supporting marketing initiatives across channels such as digital, field marketing, events, sales enablement, or advertising.
Demonstrated ability to manage multiple projects, track details, and meet deadlines in a structured, fast-moving environment.
Experience working within brand standards, established processes, and cross-functional workflows.
Comfort with basic marketing analytics, reporting inputs, and budget or expense tracking.
Strong organizational skills, including maintaining files, trackers, calendars, and documentation using tools such as SharePoint, Teams, Excel, and PowerPoint.
Clear written and verbal communication skills, especially when coordinating with multiple stakeholders.
Experience using AI tools—or a strong interest in learning—to support productivity and organization, paired with good judgment and attention to quality.
High attention to detail and a consistent commitment to producing accurate, dependable work.

Benefits

Comp & perks

Medical/Dental/Vision available day one
Vacation/Sick- accruals start day one
Paid company holidays and personal holidays to celebrate what’s important to you
401K - company contribution and match (U.S.)
Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
Employee discounts/hotel discounts
Free financial and health wellness programs
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingproject coordinationbudget trackingmarketing analyticsreportingdigital marketingfield marketingevent marketingsales enablementadvertising

Soft Skills

organizational skillscommunication skillsattention to detailtime managementcollaborationproblem-solvingcreativityadaptabilityjudgmentexecution-driven