Manager, Marketing Strategy

Best Friends Animal Society

Marketing Manager leading community-centered campaigns at Best Friends Animal Society. Driving integrated marketing efforts and collaborating with local teams to enhance outreach and engagement in NWA.

Posted 5/1/2026full-timeBentonville • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Drive integrated, community-centered marketing campaigns for the NWA Pet Resource Center, collaborating with cross-functional teams and serving as the primary local marketing contact, intentionally leveraging AI and automation to improve planning, coordination, and execution efficiency.
Oversee content calendars, promotions, and social media efforts that align with Best Friends’ brand voice, strategic goals, and broader campaigns.
Monitor, analyze, and report on marketing metrics—including social media and campaign performance.
Improve how marketing operates by identifying and advancing systems, automations, and workflows that reduce manual effort, increase visibility into performance, and support stronger decision-making across campaigns and channels.
Work alongside the Senior Specialist, who leads primary relationships with local press, influencers, and community partners. Provide strategic guidance, remove barriers, and help expand reach and impact through coordinated efforts with PR and editorial teams.
Partner closely with Community Programs teams to support and promote local events, ensure marketing materials are accurate and effective, and use performance insights to inform future event and partnership prioritization.
Provide guidance, feedback, and professional development to ensure effective and aligned local marketing execution. Support growth, and model thoughtful adoption of evolving tools and ways of working.
Support the development of inclusive campaigns that reflect NWA’s diversity and deepen community connections to the organization’s mission.

Requirements

What you’ll need

3–6 years of experience in marketing, communications, or community engagement, ideally in nonprofit or cause-based environments.
Proven ability to lead campaigns from concept to execution with measurable results, using data and analytics to evaluate performance and inform continuous improvement, with experience using data and emerging tools to identify trends, improve measurement, and support stronger marketing decisions.
Experience managing and growing social platforms (especially Instagram and Facebook), with a strong understanding of content strategy, analytics, and audience development.
Experience developing and managing targeted digital advertising strategies (e.g., social media ads, display ads) to expand reach, attract new audiences, and re-engage existing supporters; ability to align paid media with broader marketing campaigns to drive measurable results.
Proven ability to lead complex projects across multiple teams, balancing competing priorities and timelines in a fast-paced environment.
Demonstrated ability to supervise, mentor, and inspire team members. Skilled at fostering a collaborative and positive team culture.
Excellent written and verbal communication skills. Able to tailor messaging for diverse audiences. Familiarity with multicultural marketing; Spanish bilingual skills are a plus but not required.

Benefits

Comp & perks

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Hard Skills & Tools

marketingcommunicationscommunity engagementdata analyticscontent strategydigital advertisingsocial media managementcampaign managementperformance measurementproject management

Soft Skills

leadershipcollaborationmentoringcommunicationstrategic guidanceproblem-solvingteam culture developmentadaptabilitycommunity connectioninclusive campaign development