Engagement Marketing Manager

Best Egg

Engagement Marketing Manager at Best Egg developing strategies for customer engagement. Responsible for campaign execution, partnering with various teams to enhance customer relationships and product adoption.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own customer engagement strategies across the customer journey (onboarding, early month on book, retention, cross-sell, and re-engagement)
Translate business objectives from Product and Lines of Business teams into actionable marketing plans for existing customers across products, including Unsecured Personal Loan, Best Egg Financial Health, Home Secure Loan and Vehicle Equity Loan
Identify opportunities to deepen customer relationships and drive multi-product adoption
Define success metrics and KPIs aligned to engagement, utilization, and retention goals
Lead end-to-end execution of engagement strategy and marketing campaigns across channels (email, digital, mobile, etc.)
Manage campaign workflows, timelines, and dependencies to ensure on-time and accurate delivery
Partner with Brand and Compliance teams to develop and launch customer communications
Oversee campaign setup, QA, and deployment processes

Requirements

What you’ll need

Education, training and/or professional experience needed to do the job equivalent to intermediate-strong level mastery of job’s core function or similar role.
3-5+ years of experience executing multi-channel marketing campaigns
Data-driven, marketing mindset with experience using reporting and analytics to measure effectiveness.
Strong project management and organizational skills with attention to detail
Experience with marketing tools and workflow platforms (e.g., JIRA, Salesforce, marketing automation platforms)

Benefits

Comp & perks

Pre-tax and post-tax retirement savings plans with a competitive company matching program
Generous paid time-off plans including vacation, personal/sick time, paid short--term and long-term disability leaves, paid parental leave, and paid company holidays
Multiple health care plans to choose from, including dental and vision options
Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketingcustomer engagement strategiesmarketing planssuccess metricsKPIscampaign executiondata-driven marketingreporting and analyticsproject managementattention to detail

Soft Skills

organizational skillscommunicationcollaborationleadership