
Marketing Analytics Manager
Best Egg
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $105,000 per year
About the role
- Support the execution and optimization of existing customer and remarketing retention marketing strategies through data analysis, reporting, measurement, and testing.
- Collaborate across Marketing, Risk, Product, and Data Science teams to enhance retention strategies while ensuring compliance and data quality.
- Analyze and optimize marketing campaigns across Email, SMS, Push, and Authenticated channels.
- Conduct audits of marketing data for accuracy, compliance, and consistency with credit policy.
- Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, and automated reporting views.
- Perform deep-dive analysis on large datasets to uncover insights that improve targeting, messaging, and channel performance.
Requirements
- Bachelor’s degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.); Master’s preferred.
- 3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending.
- Prior experience with Email and/or Digital Analytics preferred.
- Strong SQL proficiency; experience with Python or R preferred.
- Experience building dashboards in Tableau, Power BI, or Looker.
- Understanding of attribution methodologies, statistical testing, and digital analytics platforms.
- Ability to translate complex analytical results into clear business recommendations.
- Demonstrated success influencing stakeholders at multiple levels.
- Strong organizational skills with the ability to manage multiple complex projects simultaneously.
Benefits
- Pre-tax and post-tax retirement savings plans with a competitive company matching program
- Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays
- Multiple health care plans to choose from, including dental and vision options
- Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
- Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
- Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLPythonRdata analysismarketing analyticsbusiness intelligencegrowth analyticsattribution methodologiesstatistical testingdigital analytics
Soft Skills
communicationorganizational skillsstakeholder influenceproject managementcollaboration