Best Egg

Web Analyst – Web Data and Analytics

Best Egg

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $95,000 - $110,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Build, analyze, and vocalize insights for Best Egg’s customer journeys across channels, products, and experiences.
  • Create visualizations around various customer experiences across a variety of funnels, including where users convert, drop-off, and pain points in the customer journey.
  • Build reports and dashboards for both ad-hoc questions/scenarios, as well as overarching business objectives, product measurement, and strategy.
  • Tagging work within Segment to connect new destinations and enhance the capabilities of 1st and 3rd party data.
  • Creation, maintenance, and ongoing efforts to build web data and analytics funnel reports in Mode to enhance the 360* view of the customer.
  • Support the key stakeholder group key OKRs and directive project efforts, such as Marketing, Product, Data Science, Credit, Engineering, and Autonomous Systems.
  • Measure, analyze, interpret and vocalize A/B testing efforts’ results by helping to analyze the successes, failures and overall performance of various funnel experiments.
  • Help establish, build and report on marketing attribution, conversion, and LTV.
  • Familiarize themselves and become experts in analytics tools like Tealium, FullStory, Amplitude, Mode, Snowflake, and more.
  • Work with the Director of Digital Analytics to build and expand the Analytics Center of Excellence.
  • Help establish analytics best-practices, including but not limited to analytics schema and taxonomy, governance, and audit and debugging processes
  • Liaise with stakeholders from a variety of groups to help determine reporting metrics and KPI benchmarks for new product feature rollouts, funnel success metrics, and overall conversion and marketing KPIs

Requirements

  • 3-5 years of experience working with web analytics.
  • Bachelor’s degree in Business Intelligence, Marketing Analytics, Statistics, Mathematics, or other quantitative major required; Master’s degree is a plus
  • Some expertise and working knowledge of tag management (Tealium, GTM, Segment) is preferred but not required
  • Basic, working knowledge of digital analytics tools such as Amplitude, Fullstory, Mixpanel, Google Analytics, Adobe Analytics, Heap, etc.
  • Background or exposure to BI tools like Mode, Looker, Tableau, etc.
  • Technical background – we are a technical team and Company and some level of technical background is highly desired
  • SQL skills strongly preferred but not required
  • Experience with BI and reporting tool such as Power BI, Tableau, Data Studio, etc. preferred but not required
  • Team-first mentality, with an eagerness and willingness to help continue driving growth, as well as fixing problems
  • Not afraid to make mistakes (we don’t punish for mistakes, we grow from them!)
  • Ability to work effectively independently and as a team member
  • Excellent written and verbal communication skills
Benefits
  • Pre-tax and post-tax retirement savings plans with a competitive company matching program
  • Generous paid time-off plans including vacation, personal/sick time, paid short-- term and long-term disability leaves, paid parental leave, and paid company holidays
  • Multiple health care plans to choose from, including dental and vision options
  • Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
  • Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
  • Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
web analyticsA/B testingmarketing attributionconversion measurementLTV analysisSQLdata visualizationanalytics best practicestag managementdigital analytics
Soft skills
team-first mentalityproblem-solvingindependent workcollaborationcommunicationadaptabilityanalytical thinkingstakeholder engagementinsight vocalizationgrowth mindset
Certifications
Bachelor’s degree in Business IntelligenceBachelor’s degree in Marketing AnalyticsBachelor’s degree in StatisticsBachelor’s degree in MathematicsMaster’s degree (preferred)