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Digital Marketing Specialist
Best Buy CanadaDigital Marketing Specialist managing partnerships with marketplace sellers. Focusing on strategic planning and performance analysis to maximize advertising revenue in retail media.
About the role
Key responsibilities & impact- Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth
- Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility
- Onboard Marketplace sellers into Sponsored Products and Sponsored Brands
- Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns
- Build high performance advertising plans that achieve measurable business & sponsored brand outcomes
- Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support
- Identify opportunities to grow Marketplace advertising revenue
Requirements
What you’ll need- Fluent in Mandarin
- 2+ years of digital marketing or retail media experience
- Ad operations experience with platforms such as Facebook Ads, Amazon Ads, Google Ads or Criteo
- Strong background in paid search or performance marketing such as SEM
- Ability to work flexible hours to support sellers based in China
Benefits
Comp & perks- Employee discounts on awesome tech from day one
- Flexible health benefits and wellness program
- TFSA and RRSP programs
- 100% matched company pension plan
- Training programs to build new and transferable skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingretail mediaad operationspaid searchperformance marketingCPCCTRROASrevenueSOV
Soft Skills
relationship buildingstrategic planningcommunicationpresentation skillsone-on-one support