Growth Marketing

• Own paid growth. Plan and manage a multi-million-dollar performance budget across Meta, Google/YouTube, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS and payback targets.
• Lead attribution & incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys). Translate signal into action; educate stakeholders on true channel value.
• Build non-paid engines. Drive organic growth via lifecycle, referral/loyalty, SEO, and content/UGC. Think beyond media buying to unlock step-change growth.
• Write GTM briefs. In partnership with Product Development, author crisp go-to-market plans for new launches (positioning, creative angles, landing pages, channel plans, and success metrics).
• Lead Amazon channel strategy. Manage our Amazon agency to goals (revenue, contribution margin, reviews/ratings, catalog health) and evolve Amazon’s role in the broader channel mix.
• Handle the “grab bag” of growth opportunities. Jump on asymmetric upsides and one-offs — e.g., corporate gifting platforms, Shopify Collective relationships, retail pop-ups, and other business development moments.
• Report, forecast, and align. Own the Halfday growth dashboard, forecasting, and weekly readouts. Communicate performance, insights, and tradeoffs clearly to leadership.
• Partner with retention team on customer journey and lifecycle management. Set strategy, calendars, segmentation, creative briefs, and testing for email/SMS to drive first-to-second purchase, repeat rate, and LTV.
• Partner with Digital Product on CRO & AOV. Prioritize experiments (checkout, PDPs, bundles/upsells, pricing and offers, UX friction), align on measurement, and drive a high-velocity testing roadmap.
• Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.
• Amplify PR & partnerships. Work with the Director of PR & Partnerships to secure coverage and collaborations that translate to measurable traffic and sales.

Growth Marketing Manager

Growth Marketing Manager

Postal1

Director, Editorial and Stakeholder Engagement

Head of Growth Marketing

Head of Growth