Berry Virtual

SEO Marketing

• Work across on-page, technical, and off-page SEO to drive organic performance
• Build and manage content clusters to establish topical authority
• Create keyword-targeted copy to optimize content for specific key phrases
• Write, optimize, and publish content, including blogs, news and events in Webflow
• Optimize landing pages, service pages, and core pages with targeted keyword
• Utilize digital tools to identify search trends and key phrases
• Design custom graphics and enhance images for landing pages and blogs
• Post and optimize blogs for targeted phrases
• Apply SEO principles to maximize copy's reach through internal linking and metadata optimization
• Interpret copywriting briefs to understand project requirements
• Collaborate with Account Managers and Project Managers on client campaigns
• Maintain editorial calendars
• Edit content to improve optimization

SEO Specialist – ENG