Director of Demand Generation
Berry Law
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Lead and optimize all paid search (PPC) initiatives, including budget strategy, bidding models, keyword architecture, and performance testing.
- Oversee organic growth strategy, including SEO roadmap, technical performance, and content alignment.
- Ensure coordination between paid and organic channels to maximize search dominance.
- Own and report on cost per hire (CPH) and channel-level efficiency metrics.
- Identify areas of spend inefficiency and reallocate resources accordingly.
- Drive continuous testing and optimization to reduce acquisition costs without sacrificing quality.
- Partner with the Marketing Data & Technology Analyst to ensure clean attribution and channel visibility.
- Establish channel KPIs and reporting cadences tied to executive dashboards.
- Monitor conversion rates across key funnel stages to identify friction or breakdowns.
- Work directly with Intake leadership to eliminate lead waste and improve qualification standards.
Requirements
- 8–12+ years of experience in demand generation, growth marketing, or performance marketing leadership.
- Proven success managing PPC and SEO strategies with measurable revenue outcomes.
- Strong experience in regulated or high-intent industries preferred (legal, healthcare, financial services).
- Deep technical proficiency in Google Ads, GA4, Google Tag Manager, and Search Console.
- Experience working with BI tools (DOMO or similar) and attribution modeling.
- Strong understanding of funnel analytics and performance optimization.
- Familiarity with intake or sales conversion processes preferred.
Benefits
- Comprehensive health insurance (medical, dental, vision)
- 401(k) retirement plan with employer matching
- Generous paid time off (PTO) and paid holidays
- Professional development and continuing education budget (industry conferences, certifications, training)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPCSEOkeyword architectureperformance testingfunnel analyticsattribution modelingconversion rate optimizationbudget strategybidding modelscontent alignment
Soft Skills
leadershipstrategic thinkinganalytical skillscommunicationcollaborationproblem-solvingresource allocationreportingperformance monitoringcontinuous improvement