Berry Law

Lifecycle Marketing Manager

Berry Law

contract

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Activate and monetize a 100k+ contact database through disciplined lifecycle strategy
  • Build and manage segmented email campaigns and automated nurture tracks in Lead Docket
  • Support and help operationalize the firm’s transition from Lead Docket to HubSpot
  • Align lifecycle programs with intake data, referral signals, and case status
  • Deploy precision email offensives that drive cross-practice referrals and re-engagement
  • Optimize performance through testing, timing, and message refinement
  • Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities

Requirements

  • 5+ years of lifecycle, CRM, or retention marketing experience
  • Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration
  • Advanced skill in email marketing systems and methodologies
  • Proven success managing large databases and automated nurture programs
  • Strong analytical mindset with experience measuring engagement, conversion, and lifetime value
  • Contractor mindset: execution-focused, accountable, and comfortable operating independently
Benefits
  • Meaningful ownership
  • Clear outcomes
  • Opportunity to help modernize lifecycle marketing at scale
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMretention marketingemail marketingautomated nurture programsdatabase managementanalyticsconversion measurementlifetime value measurement
Soft Skills
execution-focusedaccountableindependent