Senior Product Marketing Analyst

Bernoulli Educação

Marketing Analyst at Bernoulli Education responsible for product marketing strategies and project management. Collaborating with internal teams to ensure effective campaign execution and performance metrics analysis.

Posted 3/31/2026full-timeBelo Horizonte • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute and manage product marketing strategies, ensuring consistency in messaging, efficiency in campaign execution, and generation of measurable results across the entire customer and prospect journey.
Plan and execute product marketing strategies (launches, campaigns and sustainment activities)
Manage end-to-end marketing projects, ensuring adherence to deadlines, alignment across internal teams, and quality of deliverables
Develop and monitor multichannel campaigns (online and offline)
Define, monitor and analyze performance indicators (KPIs), proposing continuous optimizations
Plan and manage communication flows for different audiences: build relationship nurture sequences
Define customer and prospect journeys and segment the database
Act as the marketing focal point for internal areas (sales, product, educational, etc.)
Prepare strategic and operational briefings for campaigns, assets and initiatives
Manage relationships with suppliers (agencies, production companies, freelancers), ensuring quality and alignment with the strategy

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business Administration or related fields
Experience leading complex marketing projects and initiatives
Analytical ability to define and manage metrics and KPIs
Strong business acumen and results orientation
Excellent communication skills and ability to coordinate across teams
Experience in B2B environments
Experience integrating communications, performance marketing and events
Experience working with agencies and multiple partners
Experience building customer journeys and communication cadences
Familiarity with digital marketing tools (CRM, marketing automation, media/ads, analytics)
Strategic thinking and systems-level perspective
Ability to prioritize and make decisions

Benefits

Comp & perks

Health insurance
Dental plan
Life insurance
Meal and food allowance on the same card
Breakfast or afternoon snack at physical offices
Transport allowance
TotalPass and Wellhub (access to gyms and wellness services)
Birthday day off
Corporate University
Pregnancy support program
Program offering psychological, legal, financial and social counseling
Wedding gift
Duo Gourmet
Bernoulli Benefits Club: access to a network of partners offering discounts on undergraduate and graduate courses, energy bills, language courses and much more for you and your family
Hybrid-schedule mothers have 100% remote work from the 6th month of pregnancy until the child is 1 year old
Hybrid-schedule fathers have 100% remote work from the child's birth until 6 months old

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketing strategiescampaign executionperformance indicatorsKPI managementmultichannel campaignscustomer journey mappingrelationship managementproject managementanalytical skillsB2B marketing

Soft Skills

communication skillsteam coordinationstrategic thinkingresults orientationbusiness acumendecision makingprioritizationrelationship buildingadaptabilityproblem solving

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business Administration