Bernoulli Educação

Senior Product Marketing Analyst

Bernoulli Educação

full-time

Posted on:

Location Type: Hybrid

Location: Belo Horizonte • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Plan, execute and manage product marketing strategies, ensuring consistency in messaging, efficiency in campaign execution, and generation of measurable results across the entire customer and prospect journey.
  • Plan and execute product marketing strategies (launches, campaigns and sustainment activities)
  • Manage end-to-end marketing projects, ensuring adherence to deadlines, alignment across internal teams, and quality of deliverables
  • Develop and monitor multichannel campaigns (online and offline)
  • Define, monitor and analyze performance indicators (KPIs), proposing continuous optimizations
  • Plan and manage communication flows for different audiences: build relationship nurture sequences
  • Define customer and prospect journeys and segment the database
  • Act as the marketing focal point for internal areas (sales, product, educational, etc.)
  • Prepare strategic and operational briefings for campaigns, assets and initiatives
  • Manage relationships with suppliers (agencies, production companies, freelancers), ensuring quality and alignment with the strategy

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration or related fields
  • Experience leading complex marketing projects and initiatives
  • Analytical ability to define and manage metrics and KPIs
  • Strong business acumen and results orientation
  • Excellent communication skills and ability to coordinate across teams
  • Experience in B2B environments
  • Experience integrating communications, performance marketing and events
  • Experience working with agencies and multiple partners
  • Experience building customer journeys and communication cadences
  • Familiarity with digital marketing tools (CRM, marketing automation, media/ads, analytics)
  • Strategic thinking and systems-level perspective
  • Ability to prioritize and make decisions
Benefits
  • Health insurance
  • Dental plan
  • Life insurance
  • Meal and food allowance on the same card
  • Breakfast or afternoon snack at physical offices
  • Transport allowance
  • TotalPass and Wellhub (access to gyms and wellness services)
  • Birthday day off
  • Corporate University
  • Pregnancy support program
  • Program offering psychological, legal, financial and social counseling
  • Wedding gift
  • Duo Gourmet
  • Bernoulli Benefits Club: access to a network of partners offering discounts on undergraduate and graduate courses, energy bills, language courses and much more for you and your family
  • Hybrid-schedule mothers have 100% remote work from the 6th month of pregnancy until the child is 1 year old
  • Hybrid-schedule fathers have 100% remote work from the child's birth until 6 months old
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketing strategiescampaign executionperformance indicatorsKPI managementmultichannel campaignscustomer journey mappingrelationship managementproject managementanalytical skillsB2B marketing
Soft Skills
communication skillsteam coordinationstrategic thinkingresults orientationbusiness acumendecision makingprioritizationrelationship buildingadaptabilityproblem solving
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business Administration