Creative Director

Berkshire Hathaway GUARD Insurance Companies

Lead B2B marketing initiatives focusing on design and multimedia content as Creative Director at Berkshire Hathaway GUARD Insurance Companies. Oversee creative team, maintain brand consistency, and support internal communications.

Posted 5/21/2026full-timeWilkes Barre • Pennsylvania • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead the execution of B2B marketing initiatives, with a focus on design, video production, and multimedia content.
Oversee content development, manage a creative team, and work with business stakeholders to maintain a consistent brand presence across channels.
Lead the development and execution of B2B marketing plans supporting commercial insurance products and services
Oversee creation of assets across print and digital channels, including trade publications, email, social media, and web
Direct video and multimedia production from concept through delivery, including scripting, storyboarding, filming, editing, and animation
Serve as editor for the quarterly agent/broker newsletter, guiding content and ensuring clear communication
Work with internal teams to maintain consistency in messaging, positioning, and creative output
Support internal communications, including audio and video content for company meetings and events
Manage and support a creative team through clear direction, feedback, and coaching

Requirements

What you’ll need

Bachelor’s degree in Graphic Arts, Marketing, Communications, or a related field
10+ years of experience in creative design and marketing, including brand development, multimedia content, and video production in a B2B environment
Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, InDesign, Illustrator, Photoshop); web design/HTML knowledge is a plus
Working knowledge of Microsoft Office and related tools
Portfolio demonstrating design and video work
Experience leading projects, managing timelines, and supporting team members
Experience working with both internal and external audiences
Experience using data to support marketing decisions
Strong organizational skills with the ability to manage multiple priorities and deadlines
Familiarity with the commercial insurance market preferred, but not required.

Benefits

Comp & perks

Hybrid schedule: 2 days remote / 3 in‑office
Predictable hours (no nights, weekends, or holidays)
Competitive pay + generous PTO
Medical, dental & vision starting day one
401(k), tuition reimbursement & longevity bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcreative designmultimedia contentvideo productionbrand developmentscriptingstoryboardingeditinganimationweb design

Soft Skills

leadershipteam managementcommunicationorganizational skillsproject managementfeedbackcoachingcreativitytime managementcollaboration