Senior Performance Marketing Manager

Berge & Meer Touristik GmbH

Performance Marketing Manager responsible for optimizing performance marketing activities in a hybrid role at Germany's leading travel direct provider. Focused on measurable growth and enhancing channel effectiveness.

Posted 4/30/2026full-timeRengsdorf • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Responsible for planning, managing and optimizing our performance marketing activities
Planning, execution and continuous optimization of performance marketing campaigns
Focus on SEA (Google Ads, Microsoft Ads), Display & Programmatic, and Paid Social
Further development of existing setups and identification of scaling opportunities
Analysis, interpretation and evaluation of campaign and user data
Deriving concrete actions to improve performance across the entire funnel
Continuous testing of new approaches, channels and strategies
Management and coordination of external agencies and service providers
Close collaboration with internal teams such as E‑commerce, Creative and BI
Ensuring a consistent and efficient collaboration among all stakeholders
Responsible for budget planning, control and forecasting
Monitoring relevant KPIs and continuously optimizing resource allocation

Requirements

What you’ll need

Several years of experience in performance marketing, ideally in e‑commerce or the travel/tourism sector
Strong knowledge of SEA, Display/Programmatic and Paid Social
Experience with complex account structures, automation and data‑driven bidding
Confident handling of common analytics tools (e.g., Google Analytics, Looker Studio, tracking setups)
Experience managing agencies and external partners
Strong numerical affinity and an analytical mindset
Experience in data‑driven decision‑making and performance optimization
Structured, self‑reliant working style and strong team skills
Ideally experience in the travel/tourism industry

Benefits

Comp & perks

Flexible working hours: 30 days of vacation, flexible working hours and a hybrid working model
Exciting responsibilities and continuous development in an organizational culture where the status quo may be challenged
Great working atmosphere in a relaxed and humorous yet demanding and professional team
Modern workplace in a pleasant location
Various employee benefits (e.g., benefits card, JobRad bike leasing, employee travel discounts, capital‑forming benefits subsidy (VWL), company pension plan)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingSEAGoogle AdsMicrosoft AdsDisplay advertisingProgrammatic advertisingPaid Socialdata-driven biddingcampaign optimizationbudget planning

Soft Skills

analytical mindsetnumerical affinitystructured working styleself-reliantteam skillscollaborationcommunicationmanagementcoordinationoptimization