Regional Field Manager – Nord-Ost

Berentzen-Gruppe AG

Regional Field Manager leading a team of Area Sales Managers for Vivaris and Berentzen in Nord-Ost region. Focusing on KPI achievement and team development in Germany.

Posted 5/14/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Responsible for the effectiveness of the field organization in the region to achieve the defined KPIs for the Vivaris and Berentzen domestic brands
Direct management of a team of approximately 8 Area Sales Managers
Responsible for establishing the field team’s processes and structures in cooperation with the National Field Manager
Deployment of resources at POS based on potential to meet field-specific KPIs
Coaching and development of the entire team
Support the National Field Manager in managing the overall sales force
Manage smaller key accounts and multi-site operators (MBU)
Interdisciplinary collaboration with other sales areas and across the company
Own competitive monitoring and sales and potential development within the sales territory
Participation in trade fairs as needed

Requirements

What you’ll need

Degree in business administration or a commercial apprenticeship
Several years of professional experience in sales
Initial leadership experience
Experience with CRM systems and modern IT tools
Good knowledge of the German retail landscape
Strong analytical and conceptual thinking skills
High self-motivation and strong goal- and result-orientation

Benefits

Comp & perks

Plenty of freedom for independent and self-directed work
A pleasant working environment in a team that looks forward to having you
Open interaction and a flat hierarchy with first-name culture
Long-term prospects for career growth and personal development
Flexible working time solutions and mobile working
Company car, also available for private use
Monthly product allowance from our product range and staff discounts
Corporate fitness program and health offerings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales managementKPI managementcompetitive monitoringanalytical thinkingconceptual thinking

Soft Skills

leadershipcoachingteam developmentinterdisciplinary collaborationself-motivationgoal orientationresult orientation

Certifications

degree in business administrationcommercial apprenticeship