Area Sales Manager – On-Trade

Berentzen-Gruppe AG

Area Sales Manager responsible for the On-Trade development in Köln with Berentzen-Vivaris. Focused on winning new clients and strengthening existing relationships in the gastronomy sector.

Posted 4/13/2026full-timeRemote • 🇩🇪 GermanyJuniorWebsite

About the role

Key responsibilities & impact

As a newly created position, you have the opportunity to actively establish and sustainably develop the On-Trade area in Cologne
Acquire new gastronomy accounts and strategically develop existing partners
Increase visibility of our brands and present them in a premium, drink-relevant way at the POS and behind the bar
Confidently negotiate listings, loan/bar equipment and supply agreements on equal terms
Implement high-impact sales activations: signature drinks/menu placements/event & scene concepts
Know your territory, analyze potential and manage your activities clearly and effectively
Accurately record agreements, promotions and developments in the CRM system as the basis for growth
Act as the entrepreneurial face of our brands and take responsibility for the sustainable build-up and expansion of the On-Trade business in Cologne

Requirements

What you’ll need

Completed commercial vocational training
Experience in On-Trade/gastronomy sales
Background in the gastronomy or nightlife/scene sector with a sales drive and entrepreneurial mindset is an advantage
You understand how gastronomy works: emotion, costing, pace
Very good knowledge of the structures within the GFGH/gastronomy sector as well as of our products
Strong communication and teamwork skills, with a customer-oriented approach
Negotiation skills combined with solid knowledge of sales techniques
High level of commitment and flexibility, friendly and confident appearance
Independent, structured and goal-oriented way of working
Residence within the designated territory

Benefits

Comp & perks

Plenty of scope for responsible, independent working
A pleasant working environment within a team that is looking forward to welcoming you
Open collaboration and a flat-hierarchy, informal culture
Long-term career and personal development prospects within a corporate group that takes On-Trade seriously
Flexible working time arrangements and options for mobile/remote work
Company car also available for private use
Monthly product allowance from our product range and employee discounts
Corporate fitness program and health offerings
Brands with relevance, heritage and development potential

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales techniquesCRM system managementnegotiation skillsaccount acquisitionsales activationmenu placementevent conceptscosting analysisterritory managementproduct knowledge

Soft Skills

communication skillsteamworkcustomer-oriented approachentrepreneurial mindsetcommitmentflexibilityindependent workingstructured workinggoal-orientedconfident appearance

Certifications

commercial vocational training