Berentzen-Gruppe AG

Area Sales Manager – On-Trade

Berentzen-Gruppe AG

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Junior

About the role

  • As a newly created position, you have the opportunity to actively establish and sustainably develop the On-Trade area in Cologne
  • Acquire new gastronomy accounts and strategically develop existing partners
  • Increase visibility of our brands and present them in a premium, drink-relevant way at the POS and behind the bar
  • Confidently negotiate listings, loan/bar equipment and supply agreements on equal terms
  • Implement high-impact sales activations: signature drinks/menu placements/event & scene concepts
  • Know your territory, analyze potential and manage your activities clearly and effectively
  • Accurately record agreements, promotions and developments in the CRM system as the basis for growth
  • Act as the entrepreneurial face of our brands and take responsibility for the sustainable build-up and expansion of the On-Trade business in Cologne

Requirements

  • Completed commercial vocational training
  • Experience in On-Trade/gastronomy sales
  • Background in the gastronomy or nightlife/scene sector with a sales drive and entrepreneurial mindset is an advantage
  • You understand how gastronomy works: emotion, costing, pace
  • Very good knowledge of the structures within the GFGH/gastronomy sector as well as of our products
  • Strong communication and teamwork skills, with a customer-oriented approach
  • Negotiation skills combined with solid knowledge of sales techniques
  • High level of commitment and flexibility, friendly and confident appearance
  • Independent, structured and goal-oriented way of working
  • Residence within the designated territory
Benefits
  • Plenty of scope for responsible, independent working
  • A pleasant working environment within a team that is looking forward to welcoming you
  • Open collaboration and a flat-hierarchy, informal culture
  • Long-term career and personal development prospects within a corporate group that takes On-Trade seriously
  • Flexible working time arrangements and options for mobile/remote work
  • Company car also available for private use
  • Monthly product allowance from our product range and employee discounts
  • Corporate fitness program and health offerings
  • Brands with relevance, heritage and development potential
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales techniquesCRM system managementnegotiation skillsaccount acquisitionsales activationmenu placementevent conceptscosting analysisterritory managementproduct knowledge
Soft Skills
communication skillsteamworkcustomer-oriented approachentrepreneurial mindsetcommitmentflexibilityindependent workingstructured workinggoal-orientedconfident appearance
Certifications
commercial vocational training