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beqom

Product Marketing Specialist

beqom

Product Marketing Specialist at beqom developing marketing strategies and executing go-to-market plans for SaaS products. Collaborating across teams to position and launch products effectively.

Posted 6/1/2026full-timeRemote • 🇮🇪 IrelandJuniorWebsite

About the role

Key responsibilities & impact
  • Work with the Head of Product Marketing to develop and execute product marketing strategies
  • Create compelling, differentiated product messaging tailored to distinct buyer groups
  • Develop clear campaign briefs and collaborate with demand generation on execution
  • Ensure consistency of messaging across all customer touchpoints
  • Produce high-quality sales assets including pitch decks and brochures
  • Maintain updates of competitive battlecards and objection-handling guidance
  • Define and evolve beqom’s USPs in collaboration with Product
  • Create monthly analysis and progress reports on product marketing activity
  • Design and deliver field enablement programmes that support product launches
  • Collaborate with Product Management, Marketing, Sales, and other teams for successful product launches

Requirements

What you’ll need
  • Proven experience in product marketing or a closely related role in B2B tech
  • Strong understanding of SaaS buyer journeys
  • Demonstrable experience crafting messaging and supporting go-to-market for portfolio products
  • Experience with product launches and go-to-market planning
  • Strong customer-centric mindset
  • Proven stakeholder management skills
  • Strategic thinker with strong execution skills
  • Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience)
  • Experience in the HR tech space or selling into HR and Finance buyers (bonus)
  • Fluent in French (bonus)

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product marketingcampaign briefssales assetscompetitive analysisgo-to-market planningproduct launchesmessagingbuyer journeysfield enablement
Soft Skills
customer-centric mindsetstakeholder managementstrategic thinkingexecution skillscollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration