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Associate Director, Market Access Strategic Marketing
BeOne MedicinesAssociate Director shaping market access strategy for BeOne, a global oncology company developing affordable cancer treatments. Translating evidence into payer messaging, launch plans, and access initiatives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market access strategy, product launch, and customer-specific messaging within the biotech and pharmaceutical sectors. Proven ability to synthesize clinical and economic evidence into actionable marketing tools while fostering collaboration across cross-functional teams.
Highest-signal resume keywords
Market Access ExperienceProduct Launch ExperienceOncology ExperiencePayer Marketing StrategyStakeholder Alignment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Access StrategyProduct LaunchCustomer Insights GatheringEvidence GenerationBusiness AnalyticsPromotional Review ProcessSegmentation and PrioritizationValue Proposition DevelopmentAccess Strategy ImplementationCompliance
Soft Skills
Interpersonal SkillsCollaborationCommunication SkillsInfluencing DecisionsLeadership
Certifications & Qualifications
Bachelor of Science DegreeMaster’s Degree Preferred
Industry Keywords
BiotechPharmaceuticalOncologyRare DiseasePayersHealth SystemsIntegrated SystemsGroup Purchasing OrganizationsIDNsPBMs
About the role
Key responsibilities & impact- Lead development of differentiated value propositions and customer-specific access messaging
- Translate clinical, economic, and real-world evidence into compelling customer narratives
- Develop payer-facing, provider-facing, and organized customer marketing tools and resources
- Act as primary point of contact with agencies, vendors, and third-party consultants
- Lead the promotional review committee process for assigned projects and materials
- Support segmentation and customer prioritization efforts
- Serve as the market access representative on cross-functional brand teams
- Partner with Evidence Generation and Medical Affairs to align evidence plans with market access objectives
- Incorporate payer, provider, and reimbursement perspectives into business decisions and brand planning
- Support launch readiness and lifecycle management initiatives
- Gather customer insights from internal and external stakeholders
- Define success metrics and evaluate market access initiative performance
- Synthesize market trends, customer feedback, and business analytics into actionable recommendations
- Facilitate stakeholder alignment to deliver integrated market access strategies
- Influence decisions and drive execution through collaboration rather than direct authority
- Develop and implement brand value propositions, access strategy, and payer/systems marketing
- Align operations to ensure access is not a barrier to BeOne products
- Apply understanding of payer trends, private and government payer perspectives, integrated systems control levers, and evolving healthcare policy
- Attend industry conferences, conduct insights-gathering events, and support field Account Directors with customer visits
Requirements
What you’ll need- Bachelor of Science degree with 8+ years of broad biotech/pharma experience, or Master’s degree with 6+ years
- Bachelor’s degree required; Master’s degree preferred
- Product launch experience
- 4+ years of oncology and/or rare disease experience strongly preferred
- Competitive product launch experience strongly preferred
- Market access experience with payers, plans, PBMs, health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations strongly desired
- Entrepreneurial spirit and disruptive mindset
- Successful track record in a fast-paced, rapid-growth environment
- Excellent interpersonal skills and ability to gain alignment collaboratively and inclusively
- Strong verbal and written communication skills
- Proven ability to grow and develop others
- Record of achievement, innovation, and compliance
- Market access marketing experience with or without direct segment-specific customer experience
- Ability to attend industry conferences, conduct insights-gathering events, and support customer visits
Benefits
Comp & perks- Annual bonus plan eligibility for Non-Commercial roles
- Incentive compensation plan eligibility for Commercial roles
- Discretionary equity awards
- Employee Stock Purchase Plan
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness