Associate Director – US Strategy Marketing

BeOne Medicines

Associate Director driving US brand strategy at a global oncology company focused on cancer treatments. Leading strategic planning, competitive readiness, and market research initiatives.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $155,800 - $205,800 per yearWebsite

About the role

Key responsibilities & impact

Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
Partner with the GIA team to develop, refine, and pressure-test brand forecasts
Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
Lead the Annual Operating Plan (AoP) process in partnership with Finance
Provide ongoing financial transparency to the Brand Lead and Marketing leadership
Support development of strategic content for important internal stakeholders
Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans

Requirements

What you’ll need

BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
Background in hematology or highly competitive therapeutic categories is preferred
Ability to communicate effectively with Senior Leadership on key brand growth initiatives
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills.

Benefits

Comp & perks

Medical
Dental
Vision
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategybrand planningmarket researchbudget managementfinancial forecastingcompetitive analysissegmentationpositioningtactical planninganalytics

Soft Skills

communicationleadershipinfluencecollaborationstrategic thinkingcross-functional teamworkproblem-solvingadaptabilityinsight integrationstakeholder engagement

Certifications

BABSMAMSMBAPhDPharmD