Senior Director, HCP and DTC Marketing

BeOne Medicines

Senior Director for US Brukinsa Marketing responsible for developing and executing promotional strategies. Collaborates cross-functionally to align on marketing plans and budgets.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $224,500 - $294,500 per yearWebsite

About the role

Key responsibilities & impact

Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.
Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.
Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.
Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.
Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.
Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.
Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.
Ensure that all marketing activities conform to company guidelines and local laws.
Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.
Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget.
Coach and develop team members to achieve both business and individual objectives.

Requirements

What you’ll need

BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)
5+ years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred.
Experience working in CLL is preferred.
5 + years of people management experience.
Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.
Experience creating a DTC TV strategy and execution.
Experience in highly competitive markets.
Excellent interpersonal, oral and written communication skills.

Benefits

Comp & perks

Medical
Dental
Vision
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

promotional strategycustomer segmentationDTC TV strategymarket researchpromotional effectiveness assessmentbudget managementoncology marketingpharmaceutical marketinglaunch experienceSubpart H requirements

Soft Skills

leadershipcommunicationcollaborationcoachinginterpersonal skillsanalytical skillsstrategic thinkingteam developmentvendor managementstakeholder alignment