Lead, Hematology

BeOne Medicines

Marketing Lead for BeOne’s oncology portfolio in Israel. Responsible for strategic and operational marketing activities for hematology and oncology products.

Posted 6/9/2026full-timeRemote • 🇮🇱 IsraelSeniorWebsite

About the role

Key responsibilities & impact

Plan and execute marketing activities and materials across BeOne’s brands, ensuring timely delivery and high quality.
Support campaign implementation and ensure alignment with the global and national brand messages.
Manage budget, agencies, and timelines to ensure efficient project delivery.
Ensure that brand positioning and messaging are consistently reflected across all materials and activities.
Establish dashboards and reporting as well as brand plans.
Regular field visits and exchange with KOLs/ doctors.
Develop and update promotional materials, sales aids, slide decks, leave-behinds, and training content for the field team.
Collaborate closely with Sales, Medical, Market Access, Regulatory Affairs, Corporate Affairs, Controlling, Legal and Compliance to ensure all content is scientifically accurate and compliant with internal and external regulations.
Collect and integrate feedback from the field force to continuously improve materials and customer interactions.
Design and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders.
Drive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan.
Lead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys.
Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients or regional decision-making bodies.
Provide valuable input to the preparation of national and local tenders.

Requirements

What you’ll need

Master Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.)
Extensive experience (min 7 years) in pharmaceutical marketing in Israel, preferably in hematology or oncology
Proven track record in leading brands in competitive, access-restricted environments
Strong strategic capability combined with hands-on execution excellence and operational discipline
Demonstrated ability to influence without direct authority and to develop and maintain strong partnerships working in cross-functional team
Highly analytical, with the ability to transform complex data and insights into clear decisions and actions
Fluency in both verbal and written English
Proficiency in all MS-Office applications.

Benefits

Comp & perks

BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law.
All employment is decided on the basis of qualifications, merit, and business need.
Travel opportunities for co-visits and congresses mainly in Europe.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pharmaceutical marketingstrategic capabilitydata analysisproject managementcampaign implementationbrand strategy developmentomnichannel engagement strategiespromotional materials developmenttender preparationcustomer-oriented marketing

Soft Skills

influence without authoritycross-functional collaborationpartnership developmentanalytical thinkingcommunicationexecution excellenceoperational disciplinefeedback integrationteam leadershipproblem-solving

Certifications

Master Degree in business economicsMaster Degree in managementMaster Degree in pharmacologyMaster Degree in biomedical sciences