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Associate Director, Brand Analytics
BeOne MedicinesAssociate Director, Brand Analytics at BeOne, focused on supporting the launch and growth of cancer treatments. Leading analytics to generate actionable insights and inform business decisions.
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Serve as a trusted analytics partner to Brand teams supporting BEQALZI and BTK CDAC launch planning, execution, and ongoing performance management.
- Own customer segmentation strategy and execution, including the development, refinement, and activation of segments to support brand strategy, targeting, and customer engagement.
- Lead analytics using secondary data sources to generate actionable insights on customer behavior, market dynamics, patient flow, and brand performance.
- Own advanced analytics modeling for the brands, including use cases such as look-alike modeling, program or campaign effectiveness measurement, and other predictive or prescriptive analytics to inform business decisions.
- Develop and deliver strategic and tactical analyses to answer key business questions related to launch readiness, brand performance, customer engagement, market evolution, and competitive dynamics.
- Partner closely with Brand Teams, GCMT, Medical, GCSO, and other internal teams to integrate multiple data sources into a cohesive view of business performance and opportunity.
- Design and maintain launch performance measurement frameworks, dashboards, KPIs, and business reviews to track progress against strategic objectives.
- Support development of market assessments, segmentation, patient or customer journey analyses, and performance storytelling for leadership audiences.
- Translate analytical findings into clear recommendations that influence strategic decisions and improve launch effectiveness.
- Manage projects effectively across multiple stakeholders, ensuring timely delivery, high quality outputs, and alignment with business priorities.
Requirements
What you’ll need- Bachelor’s / Master’s degree in Business, Economics, Statistics, Data Science, Marketing, or a related analytical field; Advanced Degree Preferred.
- 8+ years of experience in brand analytics, commercial analytics, business insights, or a related function, preferably within pharmaceutical, biotech, or similar healthcare settings.
- Demonstrated experience supporting product launches or pre-launch assets, working across matrixed organizations, and influencing stakeholders through data-driven insights.
- Prior hands-on experience with advanced analytics algorithms and modeling approaches is required, including examples such as look-alike modeling, program or campaign effectiveness analysis, predictive analytics, or related advanced analytical applications.
- Strong communication, problem-solving, and cross-functional collaboration skills required.
- Advanced proficiency in SQL and Python or R required.
- Strong command of Microsoft Excel and PowerPoint required.
- Hands-on experience applying advanced analytics and modeling techniques to support brand objectives is required.
- Experience with data visualization and analytical platforms such as Alteryx, Dataiku, Power BI, or similar tools is strongly preferred.
Benefits
Comp & perks- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
advanced analyticscustomer segmentationpredictive analyticsprescriptive analyticslook-alike modelingprogram effectiveness analysisSQLPythonRdata visualization
Soft Skills
communicationproblem-solvingcross-functional collaborationproject managementinfluencing stakeholders