Senior Director/Executive Director, Non-Personal Promotion Strategy and Execution

BeOne Medicines

Senior Director leading non-personal promotion strategy for BeOne's Hematology Franchise. Focus on digital strategies and execution for multiple brands.

Posted 6/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $224,500 - $294,500 per yearWebsite

About the role

Key responsibilities & impact

Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications.
Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe.
Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency.
Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans.
Lead the BeOne cross functional NPP Core Group that includes brand marketing, Customer Enterprise Team, Global Medical Affairs, Corporate Affairs along with Digital Strategic Execution members.
In collaboration with Global Technology Services, develop and optimize BeOne’s Omnichannel Ecosystem to ensure brands are efficiently reaching customers on a 1:1 level.
Collaborate with Global Insights & Analytics to report performance metrics on media plans and tactics back to the brand and offer insight on how to optimize each plan through tools like Promo-Mix modeling.
Develop quarterly performance presentations that reflect reach, digital SOV, brand spend vs competitors, mROI and overall Rx lift.
Collaborate with promotions brand team members on quarterly flight plans for all digital channels (i.e. display, social, custom).
Own digital budgets for each brand, including media.
Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements.
Establish clear goals and align team efforts with business objectives and priorities.

Requirements

What you’ll need

Bachelor’s degree in business, marketing, life sciences or a related field
MBA or advanced degree preferred
BS/BA with 12+ years of pharmaceutical industry marketing or combination of marketing along related industry experience
Must have led creation of brand media/digital strategy and execution plans
Experience directing media and agency partners, including budget tracking and management
Proven cross-functional agility and collaboration skills
Excellent interpersonal, oral and written communication skills
Ability to remain calm in the face of challenges and lead with confidence during periods of ambiguity and change
Self-directed but seeks alignment with brand leadership and keeps them regularly informed on digital performance.

Benefits

Comp & perks

Medical
Dental
Vision
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital strategy developmentmedia planningperformance metrics reportingbudget trackingPromo-Mix modelingomnichannel ecosystem optimizationbrand media strategy executioncross-functional collaborationdigital channel managementpharmaceutical marketing

Soft Skills

interpersonal communicationoral communicationwritten communicationleadershipcollaborationagilityself-directioncalmness under pressurealignment with leadershipstrategic thinking

Certifications

Bachelor's degreeMBA or advanced degree