BeOne Medicines

Director, Digital Marketing – Market Access, Strategic Marketing

BeOne Medicines

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $178,400 - $238,400 per year

Job Level

Lead

About the role

  • Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities.
  • Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint.
  • Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com.
  • Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance.
  • Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts.
  • Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns.
  • Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges.

Requirements

  • Bachelor’s degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred.
  • At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry).
  • Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred.
  • Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.
  • Entrepreneurial spirit and disruptive mindset.
  • Successful track record working in a fast-paced, rapid-growth environment.
  • Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
  • Strong verbal and written communications.
  • Proven ability to grow and develop others.
  • Record of achievement, innovation, and compliance.
  • Market access marketing with or without direct segment-specific customer experience.
  • Computer Skills: PC, including MS Office Suite.
  • Professional market access committees, congresses, and related professional organization membership.