Digital Marketing Manager
Universal Music Group, Inc.
CloudSpark
Director, Digital Marketing – Market Access, Strategic Marketing
BeOne Medicines
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $178,400 - $238,400 per year
Job Level
Lead
About the role
- Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities.
- Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint.
- Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com.
- Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance.
- Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts.
- Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns.
- Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges.
Requirements
- Bachelor’s degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred.
- At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry).
- Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred.
- Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.
- Entrepreneurial spirit and disruptive mindset.
- Successful track record working in a fast-paced, rapid-growth environment.
- Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
- Strong verbal and written communications.
- Proven ability to grow and develop others.
- Record of achievement, innovation, and compliance.
- Market access marketing with or without direct segment-specific customer experience.
- Computer Skills: PC, including MS Office Suite.
- Professional market access committees, congresses, and related professional organization membership.
