Bennie

Senior Marketing Manager

Bennie

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $145,000 per year

Job Level

Senior

About the role

  • Narrative & Positioning: Own and execute Bennie’s story and messaging, ensuring “Better Benefits for Everyone” is consistently reflected across web, social, PR, and campaigns.
  • Brand & Demand Execution: Execute brand and performance initiatives (social, video, PR, paid search, retargeting, conversion campaigns) in alignment with strategy and budget set by the VP of Marketing.
  • Product Marketing & Launches: Lead product marketing campaigns, including feature launches, roadmap communication, and value messaging—partnering closely with Product to translate functionality into customer-ready stories.
  • Cross-Functional Enablement: Work closely with Product, Sales, and Customer teams to ensure consistent messaging, strong launch execution, and proactive customer education.
  • Content & SEO: Lead execution of thought leadership and gated assets (reports, guides, templates) that educate the market, support sales conversations, and drive qualified leads.
  • Creative Direction: Own visual standards and creative direction across marketing channels, ensuring all design reinforces a modern, premium brand experience.
  • Website Optimization: Own day-to-day management and optimization of Bennie’s websites and landing pages to improve demo request conversion.
  • Nurture & Automation: Build and manage lead and customer nurture campaigns using HubSpot, ensuring the right content reaches the right audience at the right time.

Requirements

  • 7+ years of B2B marketing experience (SaaS, HR tech, or benefits preferred)
  • Proven experience in product marketing, including launches, positioning, and customer communication
  • Demonstrated ability to work cross-functionally between Product, Sales, and Customer/Success teams
  • Strong, hands-on HubSpot experience required (campaigns, workflows, reporting)
  • Experience executing both brand and demand programs
  • Data-driven mindset with experience in SEO and conversion optimization
Benefits
  • Flexible Time Off: We have a flexible vacation policy and offer paid company holidays
  • Remote-first environment: Bennie is 100% remote (must be based in the US)
  • Health Benefits that includes:
  • Medical/Dental/Vision
  • HSA & FSA, HRA, Life, Disability, & Employee Assistance Program
  • Wellness Benefits that includes:
  • Headspace
  • Wellhub
  • Rocket Lawyer
  • One Medical Membership
  • Kindbody
  • Financial education with Betterment
  • Stock Options: All full-time employees are granted stock options
  • Remote Work Stipend: A $1,000 WFH Stipend is paid within your first 60 days of employment.
  • Paid Parental & Bonding Leave
  • Employee Referral Bonus Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingSEOconversion optimizationcampaign managementlead nurturingcustomer communicationdata analysiscontent creationbrand executionperformance marketing
Soft Skills
cross-functional collaborationstrategic thinkingcommunicationcreative directionproject managementcustomer educationteam leadershipproblem-solvingadaptabilityattention to detail