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Marketing Development Manager
Benjamin Moore. Serve as key marketing contact to our field sales team, retailer network, and global distributors.
About the role
Key responsibilities & impact- Serve as key marketing contact to our field sales team, retailer network, and global distributors.
- Implement Benjamin Moore’s marketing strategy at the local level, prioritizing digital initiatives and seamless integration of multi-channel campaign activations.
- Collaborate with cross-functional sales and marketing teams to develop and execute retailer marketing initiatives and campaigns.
- Lead sell-in efforts including the creation and delivery of retailer support materials to drive program adoption and sales growth.
- Work with and source external vendors to develop, manage and deliver marketing activations - including contract and scope management, creative development, sell-in and post-campaign reporting.
- Manage end-to-end process of retailer custom marketing asset requests from initial intake to final delivery ensuring all materials align with Benjamin Moore brand standards.
- Oversee the development of multilingual marketing materials and digital content to tailored to regional audiences.
- Proactively seek input from key sales, marketing and retailer partners.
- Monitor campaign performance and ROI across markets, providing insights and optimization recommendations.
- Support global brand initiatives and contribute to the overall international marketing roadmap.
- Performs other duties as required.
Requirements
What you’ll need- Bachelor’s degree in marketing, international business or equivalent business experience.
- At least five years of proven experience required.
- Experience in working in retailer, field or channel marketing.
- Client management experience is a plus.
- Overall knowledge of marketing principles and tactics.
- Strong digital marketing experience inclusive of paid media, search, social media, OTT and website optimization.
- Ability to manage multiple projects and priorities with adherence to deadlines; flexible shifting priorities due to customer or business needs.
- Excellent written and verbal communication skills, with the ability to present and influence effectively.
- Highly organized, proactive and detail-oriented with strong analytical thinking skills.
- Proficiency with Microsoft Office Suite; experience with marketing automation and analytics; experience with Smartsheet is a plus.
- Multilingual skills or international work experience is a plus.
Benefits
Comp & perks- work-life balance
- competitive benefits
- ongoing learning/continuing education
- skill development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid mediasearch marketingsocial media marketingOTT marketingwebsite optimizationmarketing principlesanalyticsproject managementmultilingual marketing
Soft Skills
communication skillsorganizational skillsanalytical thinkingproactivedetail-orientedclient managementflexibilityinfluencecollaborationprioritization
Certifications
Bachelor’s degree in marketingBachelor’s degree in international business